The Engineering
Helping Industrial Brands Reach and Engage Technical Buyers
Engineers, operators, and other industrial decision-makers are sharp, skeptical—and driven by purpose. Typical B2B campaigns either lack technical credibility to earn their trust, or get so caught up in specs and data that they miss connecting with their underlying passion.
We know Industrial buyers focus on impact. They take pride in solving problems—in making the world better, faster, and more efficient. To reach them, we deliver marketing that bridges the gap—connecting deeply with their intellect and their excitement.
Creative Services
Media
Website Development
Content & SEO
Email Marketing
Demand Gen
MarTech
Social Media
Dialing-in Decision Makers
Our performance-driven brand marketing approach blends strategic insight, compelling storytelling, and full-funnel activation to connect with technical audiences. Using a mix of experience, customer interviews, trends and competitive insights, we surface the motivations, language, and decision dynamics that move buyers to act.
Full-funnel Focus
For activation, we dig into first-party data—including CRM, demographics, firmographics, purchase history and engagement analytics. This lets us build data-backed audience profiles to target across channels where prospects are actively researching solutions.
Campaigns and content align to each stage of the journey: emotional triggers early, technical depth mid-funnel, and conversion-focused campaigns to convert—topped off with AI-enriched leads for enhanced sales follow-up. It’s a proven formula that builds brands and drives measurable business impact.
Expanding Attendance at Automate
The Automate trade show showcases a rapidly evolving landscape of automation technologies. While well-established in automotive and electronics, automation is quickly expanding into new industries like agriculture, construction and waste management. But buyers in these spaces vary greatly in adoption and familiarity.
To meet aggressive attendance growth goals, we expanded focus from core industries to include prospects in growth industries. Our campaign launched with industry-specific messaging and content to build awareness and interest in the show as a can’t-miss event for progress. As the show neared, focus shifted to nurture and conversion—delivering highly targeted email and campaigns that tapped into the professional pride and passion to be at the forefront of innovation with automation.
HEIDENHAIN
For this precision measurement and motion control leader, we know the difference between selling to engineers and connecting with them. Our work spans from engineer-centric brand campaigns that speak to passion and problem-solving, to deeply technical SEO-driven content that ranks for the nuanced queries that engineers actually use.
We understand what drives them: the satisfaction of improving how things work, and the need to validate that the products they choose will deliver. We deliver on both fronts—positioning HEIDENHAIN’s brands as champions of engineering excellence, and backing it up with content that proves their credibility and performance.
Proof is in Performance
Automate
- Four consecutive years of 20–30% show-over-show growth in attendee registration.
HEIDENHAIN
- 5,000 qualified leads generated through digital programs featuring a refreshed brand look, feel, and messaging
- 5x higher CTR than industry benchmarks on display advertising
- 44,582 video views from a campaign that championed real-world engineers using HEIDENHAIN technologies
- Technical content strategy driving page one rankings and high value search snippets in key topic areas.
The Takeaway
If you’re struggling to break through to engineers, operators, or other industrial buyers, we can help. Our proven Performance Brand Marketing approach—rooted in data-driven targeting, technical content, and continuous optimization—is built to drive engagement and pipeline.
Let’s talk about what’s possible.
