The Engineering
Helping industrial brands reach and engage technical buyers
Engineers, operators, and other industrial decision-makers are sharp, skeptical—and driven by purpose. Too many B2B campaigns lack technical credibility to earn trust, or get so caught up in specs that they lose the underlying passion. Industrial buyers focus on impact. They take pride in solving problems—and making the world better, faster, and more efficient. To reach them, we deliver marketing that connects deeply—
Creative Services
Media
Website Development
Content & SEO
Email Marketing
Demand Gen
MarTech
Social Media
Performance-Driven Brand Marketing blends strategic insight, compelling storytelling, and full-funnel activation to connect with technical audiences in ways that drive measurable business impact.
Using a mix of customer and stakeholder interviews, industry trends, and competitive insight—augmented by AI tools that help us go deeper, faster. We surface the motivations, language, and decision dynamics that move buyers to act, and use these to inspire irresistible B2B campaigns and content that delivers.
For activation, we dig into first-party data, including CRM, demographics, firmographics, purchase history and engagement analytics, to understand who your best customers are and what they respond to. This helps us build data-backed audience profiles we can target across channels, where your prospects are seeking solutions.
We align content and messaging to each stage of the buyer journey. Early on, leaning into passions and pain points to spark interest. We deliver credible, technical content mid-funnel that provides the detail buyers need to evaluate solutions. And when they’re ready to act, we convert and hand off qualified leads—with AI-enriched data and insights to give your sales team the context they need to close faster and more effectively.
Automate
Automate is an annual trade show serving a rapidly evolving landscape of automation technologies. While well-established in sectors like automotive and electronics, automation is rapidly expanding into industries like agriculture, construction, recycling and waste management. But the buyers in these spaces vary greatly in adoption and familiarity.
To support the show’s cross-industry mission, we executed a 36-week program that included industry-specific messaging and content designed to resonate with different audience segments—from experienced automation users to curious first-time attendees. Early stages focused on building engagement and retargeting lists. As the event neared, we shifted to focused nurture and conversion—delivering highly targeted email and ad campaigns that tapped into both the professional pride and emotional drive to be at the forefront of innovation.
HEIDENHAIN
For this precision measurement and motion control leader, we know the difference between selling to engineers and connecting with them. Our work spans from engineer-centric brand campaigns that speak to passion and problem-solving, to deeply technical SEO-driven content that ranks for the nuanced queries that engineers actually use.
Because we understand what drives engineers: the satisfaction of improving how things work, and the need to validate that the products they choose will deliver. We deliver on both fronts—positioning our clients’ brands as champions of engineering excellence, and backing it up with content that proves credibility and performance.
Proof is in Performance
Automate
- Four consecutive years of 20–30% show-over-show growth in attendee registration.
HEIDENHAIN
- 5,000 qualified leads generated through digital programs featuring a refreshed brand look, feel, and messaging
- 5x higher CTR than industry benchmarks on display advertising
- 44,582 video views from a LinkedIn campaign that used real-world case studies to engage target engineers
- Technical content strategy driving page one rankings and high value search snippets in key topic areas.
The Takeaway
If you’re struggling to break through to engineers, operators, or other industrial buyers, we can help. Our proven Performance Brand Marketing approach—rooted in data-driven targeting, technical content, and continuous optimization—is built to drive engagement and pipeline.
Let’s talk about what’s possible.
