Refreshed strategy. Revamped creative. Revitalized event.
How can a beloved industry event evolve the established? For The NAFEM Show, the answer was digital transformation, wow-worthy creative and an amped-up communication strategy. The end goal? Drive registration, boost satisfaction and engage a new generation of foodservice industry professionals.
With fresh creative and a 12-month, omni-channel action plan, we hit the ground running. Programs ran the gamut—from development of the new show site and multi-segment paid digital campaigns to content marketing, nurture streams and direct mail.
increase in operator attendance
percent increase (month-over-month) in unique website visits
of leads captured and nurtured registered for the show
You’ve integrated into the team and you are an extension of us. That’s the reason why we chose LoSasso.
Deirdre Flynn, CFSP, Executive Vice President NAFEM