Refreshed strategy. Revamped creative. Revitalized event.

How can a beloved industry event evolve the established? For The NAFEM Show, the answer was digital transformation, wow-worthy creative and an amped-up communication strategy. The end goal? Drive registration, boost satisfaction and engage a new generation of foodservice industry professionals.

Approach

With fresh creative and a 12-month, omni-channel action plan, we hit the ground running. Programs ran the gamut—from development of the new show site and multi-segment paid digital campaigns to content marketing, nurture streams and direct mail.

Results

11

increase in operator attendance

36

percent increase (month-over-month) in unique website visits

40

of leads captured and nurtured registered for the show

You’ve integrated into the team and you are an extension of us. That’s the reason why we chose LoSasso.

Deirdre Flynn, CFSP, Executive Vice President NAFEM

Lets get started

Work with us to create integrated marketing programs rooted in solid strategy and invaluable insights.