MC Machinery Systems

Digital refresh

Web|SEO|Rebranding|PR|Digital media|Dealer marketing|Content strategy

Sales upwards of $1 million tracked back to PPC campaign/website refresh

The MC Machinery Systems product selection spans virtually every aspect of metalworking—laser, EDM, milling, press brake and more. But with such a breadth of technology—and superior service to boot—the brand’s Web presence wasn’t up to par. In fact, a lack of SEO meant the old website didn’t rank for many of the client’s most important keywords; meanwhile, a disorganized site structure lacked flexibility and impaired user experience. Finally, outdated design lagged behind our recent rebranding work.

Objective:

Bolstering the brand’s digital presence was a crucial step in achieving an overarching company objective: increase brand and product awareness among potential new customers. Of course, getting in front of prospects was only half of the battle; our digital touchpoints had to measure up—increasing visitor conversions.

Our solution:

A two-pronged approach included a revamped PPC campaign, in-depth SEO work and a totally redesigned website (with streamlined content, improved navigation and UX, and simplified backend admin via custom CMS). A PR push publicized the launch, driving media interest and overall website traffic.

MC Machinery Digital Refresh

· New website, custom CMS, Dealer Portal

· SEO research/implementation

· Content development/organization

· PPC campaign and landing page development

· PR support to announce website launch

1000000

The dollar amount of a single sale generated from the PPC campaign

400

media hits about the new site launch

70

percent of targeted keywords for which we rank on first page of search results

108

percent increase in organic traffic

The search-based lead generation program that LoSasso developed and implemented for MC Machinery has grown to be our best source of qualified leads from marketing. We have directly attributed millions of dollars of sales to this program, it is outstanding.

Patrick Simon, Marketing Manager, MC Machinery