Strong content. Targeted distribution. Engaged prospects.
RVing is a lifestyle—for many, one worth daydreaming about. RV manufacturer Jayco needed a way to capitalize on this, pushing would-be road warriors toward their brand in an engaging, informational way.
On the foundation of a new blog and spruced-up social channels, we deployed a full-funnel content and distribution strategy. Gated lifestyle content served as bait for targeted email nurture streams; nurture stream prospects saw sponsored content via Facebook, too. The result? Omni-channel exposure to the RV lifestyle—and the merits of the Jayco product line.
LoSasso's digital and content programs continue to exceed expectations and benchmarks in terms of engagement and conversion rates. That's a testament to their truly strategic, results-oriented thought process.
Renee Jones, Jayco Director of Corporate Marketing