Jayco

#LetsJayco campaign

Web|Social media|Dealer marketing|Content strategy

Brand awareness campaign works overtime with outstanding conversion rates

Jayco, a leading RV manufacturer, and its dealers provide a product that’s seamlessly intertwined with life’s most evocative moments. It was our job to help Jayco leverage this—tying the brand to the strong nostalgia and positive feelings surrounding the RV lifestyle.

Objective:

Develop a 2015 marketing theme to help foster greater brand awareness, increase engagement on social media, increase traffic to the lifestyle section of Jayco.com and promote the core values of Jayco’s overarching brand promise: Generations of Family Fun.

Our solution:

#LetsJayco: The theme for our 2015 integrated campaign that gave Jayco customers and prospects the push to share their favorite RVing and outdoor memories in a way that ties them to the Jayco brand.

#LetsJayco

 
  • Social media photo contest

  • Campaign landing page

  • Paid digital media

  • Dealer launch video and P.O.P materials

  • Product literature

  • Content strategy