Hearing aid retailer goes digital to fight competition

Legacy hearing care providers face increasing competition from new over-the-counter products and online retailers, plus constant advances in hearing aid technology. Connect Hearing needed to contend with this—and to explore new ways to increase leads and drive down CPL.

Objective
Increases appointments at Connect Hearing locations nationwide, while driving down the cost per lead and cost per acquisition

Approach
Our multi-channel digital strategy leveraged dozens of campaigns—each with unique audiences, geographies and offers. Facebook Dynamic Creative and programmatic display ads allowed for automated optimization and insightful reporting. Meanwhile, email programs achieved a progressive lift in customer and prospect engagement.

Facebook ads with compelling offers spurred appointment requests and drove down the cost per lead. Meanwhile, educational content helped to inform and nurture top-funnel prospects.

1,499 leads

Generated from our most successful holiday offer Facebook campaign

$27 CPL

For the same campaign

844 ebook downloads

The CPL for our educational ebook campaign was $21.60