Case Study:

Connect Hearing Direct Mail

Direct mail program sees improvements with targeting and creative optimization.

For Connect Hearing—and the entire hearing care industry—direct mail is a tried-and-true tactic. But thanks to a resurgence in its popularity, the competition is stiff; and cost-per-lead creeps up without laser-sharp targeting and constant creative testing and optimization.

Creative Services

Our objectives were to improve the performance of legacy direct mail programs and decrease the cost-per-lead with the ultimate goal of increasing hearing evaluation appointments.

As part of a larger integrated program, the LoSasso team cemented a solid strategy to reach key prospects and stay in touch with current clients. Close measurement and reporting, ongoing offer optimization and strategic format testing paid off: CPLs plummeted and consistently exceeded lead number goals.

LoSasso worked with Connect Hearing to develop a strategy for methodical testing of offers, formats and creative for three audiences: new prospects, current leads and previous patients.

54% decrease in CPL

We decreased the cost per lead from $276 to $127 in a matter of months.

20,335 leads

In seven months we secured 20,335 leads through direct mail alone.

76% increase in appointments

Year over year, we achieved a large increase in scheduled hearing eval appointments.

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