Fine-tuned distribution.
Enhanced communication.
Reduced CPL.

For Connect Hearing—and the entire hearing care industry—direct mail is a tried-and-true tactic. But thanks to a resurgence in its popularity, the competition is stiff; and cost-per-lead creeps up without laser-sharp targeting and constant creative testing and optimization.

Approach

As part of a larger integrated program, the team cemented a solid strategy to reach key prospects and stay in touch with current clients. Close measurement and reporting, ongoing offer optimization and strategic format testing paid off: CPLs plummeted and consistently exceeded lead number goals.

Results

54

decrease in CPL ($276 to $127)

20335

leads over 7 months

76

YOY increase in scheduled appointments

10

tests (format, creative, messaging) in first 6 months

Lets get started

Work with us to create integrated marketing programs rooted in solid strategy and invaluable insights.