Fine-tuned distribution.
Enhanced communication.
Reduced CPL.

For Connect Hearing—and the entire hearing care industry—direct mail is a tried-and-true tactic. But thanks to a resurgence in its popularity, the competition is stiff; and cost-per-lead creeps up without laser-sharp targeting and constant creative testing and optimization.


As part of a larger integrated program, the team cemented a solid strategy to reach key prospects and stay in touch with current clients. Close measurement and reporting, ongoing offer optimization and strategic format testing paid off: CPLs plummeted and consistently exceeded lead number goals.



decrease in CPL ($276 to $127)


leads over 7 months


YOY increase in scheduled appointments


tests (format, creative, messaging) in first 6 months

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