CNH Industrial Parts & Service

Seasonal retail campaigns & online resource hub

Web|Social media|Direct mail|Content strategy

Dealer participation more than doubles with new retail campaign

CNH Industrial (CNHi), the parts and service division that supports Case IH agriculture equipment, takes great pride in providing a high level of support; but because Case IH dealerships are privately owned, publicizing semi-annual promotions has been a challenge. What’s more, dealer participation in existing corporate marketing programs was low.

Objective:

CNHi sought to increase dealer participation in retail campaigns designed to drive traffic into dealerships and on the CNHi e-commerce platform; it was equally important to position CNHi and its dealers as a knowledgeable and dependable source of support.

Our solution:

The Red and Ready multi-season campaigns and online resource hub offered a fresh strategic and tactical take on traditional retail marketing and dealer support, while fostering brand recognition and trust. A complementary PR program bolstered awareness even further.

Be Red and Ready

  • Seasonal print and digital retail catalogs

  • Campaign-centric resource hub

  • High-value content: videos, how-to-articles

  • Corporate and dealer campaign promotion (print, radio, email, digital media, social media)

  • Social media contests

  • PR/media relations (secured exclusive feature coverage and bylined articles)

  • 3 awards for marketing excellence

154

percent increase in dealer participation

413859

page views at BeRedandReady.com

10933320

editorial impressions from PR activities

4475

referrals to the the eCommerce platform from digital catalogs