CNH Industrial Parts & Service
Seasonal retail campaigns & online resource hub
Web|Social media|Direct mail|Content strategy
Dealer participation more than doubles with new retail campaignCNH Industrial (CNHi), the parts and service division that supports Case IH agriculture equipment, takes great pride in providing a high level of support; but because Case IH dealerships are privately owned, publicizing semi-annual promotions has been a challenge. What’s more, dealer participation in existing corporate marketing programs was low.
Objective:CNHi sought to increase dealer participation in retail campaigns designed to drive traffic into dealerships and on the CNHi e-commerce platform; it was equally important to position CNHi and its dealers as a knowledgeable and dependable source of support.
Our solution:The Red and Ready multi-season campaigns and online resource hub offered a fresh strategic and tactical take on traditional retail marketing and dealer support, while fostering brand recognition and trust. A complementary PR program bolstered awareness even further.
Be Red and Ready
Seasonal print and digital retail catalogs
Campaign-centric resource hub
High-value content: videos, how-to-articles
Corporate and dealer campaign promotion (print, radio, email, digital media, social media)
Social media contests
PR/media relations (secured exclusive feature coverage and bylined articles)
3 awards for marketing excellence
percent increase in dealer participation
page views at BeRedandReady.com
editorial impressions from PR activities
referrals to the eCommerce platform from digital catalogs