CNH Industrial Parts & Service

Seasonal retail campaigns & online resource hub

Web|Social media|Direct mail|Content strategy

Dealer participation more than doubles with new retail campaign

CNH Industrial (CNHi), the parts and service division that supports Case IH agriculture equipment, takes great pride in providing a high level of support; but because Case IH dealerships are privately owned, publicizing semi-annual promotions has been a challenge. What’s more, dealer participation in existing corporate marketing programs was low.

Objective:

CNHi sought to increase dealer participation in retail campaigns designed to drive traffic into dealerships and on the CNHi e-commerce platform; it was equally important to position CNHi and its dealers as a knowledgeable and dependable source of support.

Our solution:

The Red and Ready multi-season campaigns and online resource hub offered a fresh strategic and tactical take on traditional retail marketing and dealer support, while fostering brand recognition and trust. A complementary PR program bolstered awareness even further.

Be Red and Ready

  • Seasonal print and digital retail catalogs

  • Campaign-centric resource hub

  • High-value content: videos, how-to-articles

  • Corporate and dealer campaign promotion (print, radio, email, digital media, social media)

  • Social media contests

  • PR/media relations (secured exclusive feature coverage and bylined articles)

  • 3 awards for marketing excellence

154

percent increase in dealer participation

413859

page views at BeRedandReady.com

10933320

editorial impressions from PR activities

4475

referrals to the eCommerce platform from digital catalogs