Small but mighty awareness campaign drives BIG results
In 2022, BIG KAISER Precision Inc., changed its name to BIG DAISHOWA Inc. in North America to strengthen their corporate presence on a global scale. The two brands share a rich history and are deeply intertwined, but there was a lack of overall awareness around the name change and what it meant.
Brand Strategy
Creative Services
Media
Email Marketing
Challenge
Drive awareness and recognition for new BIG DAISHOWA brand name in North America
Emphasize the brand continuity, heritage, and uncompromising commitment to quality that customers have long associated with BIG KAISER. Ensure that existing BIG KAISER customers fully understand that BIG DAISHOWA represents the same precision, innovation, and performance they trust — now unified under a single, globally recognized brand.
Idea
That’s BIG
The “That’s BIG” brand campaign highlighted the positive impacts and differences that BIG DAISHOWA’s tooling solutions can make. The campaign was rooted in case studies showcasing the operational benefits of BIG DAISHOWA’s products, while also emphasizing the synergies between the BIG KAISER and BIG DAISHOWA brands.
Strategic awareness packs a punch
The campaign launched across digital media channels with a mix of static ads, carousel ads and brand videos. The goal was to drive brand awareness and engagement first, then retarget the audience with product-focused content to nurture them toward becoming leads.
Impact
BIG Results
Increased brand visibility and audience engagement across platforms had a complementary effect, where performance on one platform enhanced the results on others.
Initial positive performance in 2023 led to the development of additional brand campaign assets, a redesigned email nurture stream, a brand landing page and updated trade show booth creative in 2024.
171% increase in Facebook engagement
and 110% increase in LinkedIn engagement.
CTR of 1.09% on display ads
outperforming platform benchmarks.
287% increase in organic search clicks
reflecting a strong brand transition from “Big Kaiser” to “Big Daishowa.’’
29% more leads
via Facebook.
BIG DAISHOWA is an industrial tooling company and global supplier of precision metal cutting tools and machine tool accessories. The company designs, manufactures and markets premium high-precision tooling systems and solutions for the Automotive, Aerospace, Agriculture, Energy, and Medical industries among others.
