Many companies have a difficult time understanding why something like social media or Twitter is relevant to their business, and many are wisely reluctant to pour money into anything that... Read More »
Twitter released new profiles for everyone earlier this morning. These new profiles allow for header photos and have moved profile photos to a new location. Background photos have remained unchanged.... Read More »
The use of social media undeniably optimizes our connections both personally and professionally. These tools we have grown to love and utilize now seem to be working for us while we multitask across platforms. By simplifying the number of clicks we make suddenly Google, Facebook, Twitter and Pinterest all appear to be in cahoots with one another.
Encourage your consumers to converse about new products or services that you offer (or don’t offer). Post product/service demos, event previews or highlights and how-to tutorials. And always remember content is king, but it is how you deliver the message that counts.
The most important thing marketers can do is keep content relevant. Send the right message at the right place and time and use the right platform. Don’t just jump on the social media bandwagon because everyone else is. Strategies still need a content marketing blueprint.
Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.