February 20, 2012 3:05 pm
Privacy concerns will continue to be a key challenge for marketers this year. The question of how much data is being collected regarding consumers’ website usage and how that is shared will continue to become increasingly important in 2012.
June 23, 2011 10:00 am
Through thought leadership initiatives and focusing on delivering value, marketers need to create a different way of telling a story. For example, the fantastic idea of “Angry Birds” broke through the cluttered world of mobile apps and is now downloaded more than 1 million times a day. By engaging the consumers and empowering them to contribute their innovative ideas, marketers give customers the opportunity to be problem-solvers.
March 11, 2011 5:38 pm
The “You’re Invited” approach to the Oscars this year meant a gang of reporters and camera crews documenting the stars every move. The constant tracking and younger vibe of the... Read More »
October 5, 2009 1:41 pm
Going into effect on Dec. 1, The Federal Trade Commission (FTC) will require bloggers to disclose any compensation they receive from companies in exchange for reviewing products on their blogs.