My motivation to join Snapchat one year ago was strictly investigative. I wanted to see what the hubbub was all about, and I wanted to see if the ephemeral photo-sharing... Read More »
Instagram first appeared on the social media landscape in October 2010. Some of the first brands to take advantage of the simple photo-sharing platform were Goliaths like Starbucks, Red Bull... Read More »
These days, everyone is a food critic, a designer, a mechanic … or at least you’d get that impression from the way they exercise their right to criticize or glorify... Read More »
I recently attended the BMA14 Conference in Chicago where I had the privilege of seeing Jay Baer speak about his book, Youtility. In his presentation, he addressed the important difference... Read More »
As a newbie to the LoSasso family, I was elated when I was offered a ticket to attend the BMA2014 conference and expand my B2B marketing knowledge. The morning was... Read More »
Many companies have a difficult time understanding why something like social media or Twitter is relevant to their business, and many are wisely reluctant to pour money into anything that... Read More »