Tag Archive: Social Media

Platform Wars: Where to focus your social media strategy?

March 2, 2012 2:52 pm Published by Leave your thoughts

The use of social media undeniably optimizes our connections both personally and professionally. These tools we have grown to love and utilize now seem to be working for us while we multitask across platforms. By simplifying the number of clicks we make suddenly Google, Facebook, Twitter and Pinterest all appear to be in cahoots with one another.

Using personas to create greater social media engagement

November 3, 2011 1:31 pm Published by 3 Comments

It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.