My motivation to join Snapchat one year ago was strictly investigative. I wanted to see what the hubbub was all about, and I wanted to see if the ephemeral photo-sharing... Read More »
Instagram first appeared on the social media landscape in October 2010. Some of the first brands to take advantage of the simple photo-sharing platform were Goliaths like Starbucks, Red Bull... Read More »
As a newbie to the LoSasso family, I was elated when I was offered a ticket to attend the BMA2014 conference and expand my B2B marketing knowledge. The morning was... Read More »
Many companies have a difficult time understanding why something like social media or Twitter is relevant to their business, and many are wisely reluctant to pour money into anything that... Read More »
Some team members from LoSasso recently traveled to Indianapolis for the annual CNH Parts & Service Expo to support our client and connect with the members of the agriculture and... Read More »
Social listening is a recently developed concept, and refers to the activity of identifying and measuring data that justifies social media spending. The idea is to use tools (such as... Read More »