Instagram first appeared on the social media landscape in October 2010. Some of the first brands to take advantage of the simple photo-sharing platform were Goliaths like Starbucks, Red Bull... Read More »
Some team members from LoSasso recently traveled to Indianapolis for the annual CNH Parts & Service Expo to support our client and connect with the members of the agriculture and... Read More »
Social listening is a recently developed concept, and refers to the activity of identifying and measuring data that justifies social media spending. The idea is to use tools (such as... Read More »
The goal of every brand’s social media presence is to reach their fans in a conversational and engaging way. But in every community there are a few people – “badvocates,”... Read More »
The use of social media undeniably optimizes our connections both personally and professionally. These tools we have grown to love and utilize now seem to be working for us while we multitask across platforms. By simplifying the number of clicks we make suddenly Google, Facebook, Twitter and Pinterest all appear to be in cahoots with one another.
It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.