Tag Archive: Seth Godin

Contagious Ideas: Contributing To What We Consume

June 8, 2011 10:00 am Published by Leave your thoughts

Mass marketing must be differentiated so that marketers reach the consumers who are listening. People share content because it is relevant to them. The more information is shared, the greater the exchange of value. If I like a product, I’m going to tell my friends about it and vice versa. Marketers use emotions to create a personal experience for the consumers.