A Potential Customer With a Problem I live in an old house with a leaky basement. I’ve put up with it for over a decade, but after the last round... Read More »
Late last week, Google announced one fairly major update to its search algorithm: that content with a high number of copyright removal notices would be penalized in its search engine results... Read More »
If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
Content marketing is more important than ever before. To ensure that you are getting the most out of your marketing efforts, you must develop a content marketing strategy that is... Read More »
For a few years now, SEO practitioners and other online marketers have been stressing the importance of the long-tail keyword. If you have been focusing your efforts on trying to rank for one- or two-keyword phrases and haven't seen your site budge in the results, it's time to shift your focus to the long-tail.
Let's face it. Online marketing IS keyword research. Without hours of research (and ensuring your research aligns with your goals), how can you expect to have success with PPC, generate quality traffic from SEO or monitor the correct conversations in social media? This isn't a post to discuss the basics of keyword research, but instead will introduce some often-overlooked tools that can add value to your search and link-building campaigns.