Tag Archive: SEM

Essential to SEO: Reach, Relevance and ROI

December 12, 2011 2:56 pm Published by Leave your thoughts

If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?

LoSasso Invited to Participate on SEM Panel at Google

September 28, 2009 12:17 pm Published by 1 Comment

In an effort to help traditional advertising agencies understand how to implement search marketing strategies, Google invited a panel of agency experts, including LoSasso president Scott LoSasso, to share their insights on how they have used search marketing and other online strategies to improve client and agency performance.