If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
Mike Hernalsteen, Online Marketing Specialist at LoSasso, discusses how to write effective text ads to benefit your paid search campaigns. Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso... Read More »
In order to have a successful pay per click campaign, you must keep a close eye on your metrics. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, explains... Read More »
Compete.com put together a Slideshare presentation discussing the online media trends of 2008. Compete calculates and estimates total U.S.-based traffic for nearly every site on the internet. Online Media 2008... Read More »