If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
In January, Bing searches increased by an astonishing 21%. In December, their searches increased by 5% which is still a high number considering in past months most search engine market... Read More »
Last month Google released a new Automated Rules feature in AdWords, only available to a limited number of advertisers. Google is in the process of releasing it to all advertisers. With this... Read More »
Mike Hernalsteen, Online Marketing Specialist at LoSasso, discusses how to write effective text ads to benefit your paid search campaigns. See more SEO and PPC tips and tricks. Mike Hernalsteen... Read More »
In order to have a successful pay per click campaign, you must keep a close eye on your metrics. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, explains... Read More »
In an effort to help traditional advertising agencies understand how to implement search marketing strategies, Google invited a panel of agency experts, including LoSasso president Scott LoSasso, to share their insights on how they have used search marketing and other online strategies to improve client and agency performance.