It’s back! Penguin 2.0
May 23, 2013 1:57 pm Leave your thoughtsThere has been a lot of talk leading up to this fourth Penguin update, and now it’s finally here. Unlike the previous Penguin refreshes (1.1 and 1.2), this one is... Read More »
Tag Archive: Search Engine Optimization
5 ways Graph Search and other recent Facebook updates affect your brand
January 16, 2013 5:56 pm Leave your thoughtsIn a major announcement Tuesday, Mark Zuckerberg showcased the latest tool for Facebook users, Graph Search, which allows users to search through their social network to find search results based... Read More »
Agile SEO
October 10, 2012 7:24 pm 1 CommentThis week I’ve attended some great keynote speaker sessions and breakout sessions by digital thought leaders at the BOLO 2012 conference in Phoenix, Ariz. Nick Roshon, Senior SEO Strategist from... Read More »
Despite Google Search algorithm changes, SEO’s golden rule lives on
August 14, 2012 1:38 pm 1 CommentLate last week, Google announced one fairly major update to its search algorithm: that content with a high number of copyright removal notices would be penalized in its search engine results... Read More »
Essential to SEO: Reach, Relevance and ROI
December 12, 2011 2:56 pm Leave your thoughtsIf you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
Video Marketing: Enhance SEO and Boost Visibility
November 21, 2011 2:03 pm Leave your thoughtsEncourage your consumers to converse about new products or services that you offer (or don’t offer). Post product/service demos, event previews or highlights and how-to tutorials. And always remember content is king, but it is how you deliver the message that counts.