Tag Archive: Search Engine Optimization

Essential to SEO: Reach, Relevance and ROI

December 12, 2011 2:56 pm Published by Leave your thoughts

If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?

Optimize for the Long-Tail Keyword

September 9, 2011 2:32 pm Published by Leave your thoughts

For a few years now, SEO practitioners and other online marketers have been stressing the importance of the long-tail keyword. If you have been focusing your efforts on trying to rank for one- or two-keyword phrases and haven't seen your site budge in the results, it's time to shift your focus to the long-tail.

Subdomains and Subdirectories

June 28, 2011 1:29 pm Published by Leave your thoughts

Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the difference of subdomains and subdirectories. Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a... Read More »