December 12, 2011 2:56 pm
If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
October 6, 2011 1:36 pm
Those of us in the trenches need to stay diligent about our craft, but also realize the importance of continued learning, sharing, training and repetition. Support for marketing needs to flow from deeper within every organization, and it is our job to champion this. Customer service needs be online, technical experts need to come out of the lab, opinion leaders need to speak up, and marketing needs to align with sales. Customers expect to be able to see who we are and what we have to offer before they invite us to be considered. .
July 14, 2011 1:53 pm
The problem with this type of internet personalization is that consumers do not get to decide what information comes their way. “[T]he Internet is showing us what it thinks we want to see, but not necessarily what we need to see.” Content we may want is edited out and we are surrounded by “information junk food.” When we are in our own bubbles, we are unable to view content that is relevant to our searches.
June 28, 2011 1:29 pm
Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the difference of subdomains and subdirectories. Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a... Read More »
April 7, 2011 10:31 am
Welcome to National Poetry Month! Each April, the Academy of American Poets celebrates poetry and its vital place in American culture. The first Poetry Month was inaugurated in 1996 and... Read More »
March 29, 2011 1:28 pm
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from... Read More »