
Essential to SEO: Reach, Relevance and ROI
December 12, 2011 2:56 pm Leave your thoughtsIf you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?