Tag Archive: search engine marketing

Essential to SEO: Reach, Relevance and ROI

December 12, 2011 2:56 pm Published by Leave your thoughts

If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?

Subdomains and Subdirectories

June 28, 2011 1:29 pm Published by Leave your thoughts

Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the difference of subdomains and subdirectories. Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a... Read More »