Tag Archive: search engine marketing

Essential to SEO: Reach, Relevance and ROI

December 12, 2011 2:56 pm Published by Leave your thoughts

If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?

Thoughts on the Top 3 Challenges Marketers Face in 2012

October 6, 2011 1:36 pm Published by Leave your thoughts

Those of us in the trenches need to stay diligent about our craft, but also realize the importance of continued learning, sharing, training and repetition. Support for marketing needs to flow from deeper within every organization, and it is our job to champion this. Customer service needs be online, technical experts need to come out of the lab, opinion leaders need to speak up, and marketing needs to align with sales. Customers expect to be able to see who we are and what we have to offer before they invite us to be considered. .

Expanding Internet Content: Popping Your Bubble

July 14, 2011 1:53 pm Published by Leave your thoughts

The problem with this type of internet personalization is that consumers do not get to decide what information comes their way. “[T]he Internet is showing us what it thinks we want to see, but not necessarily what we need to see.” Content we may want is edited out and we are surrounded by “information junk food.” When we are in our own bubbles, we are unable to view content that is relevant to our searches.

Subdomains and Subdirectories

June 28, 2011 1:29 pm Published by Leave your thoughts

Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the difference of subdomains and subdirectories. Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a... Read More »