The recent Chick-Fil-A Facebook fiasco has marketers and PR professionals fired up about social media and PR ethics, and rightly so. Ethics can be easily overlooked, but are critical in any profession,... Read More »
We all know them, the mascots of large corporations — the creepy King of Burger King (since retired), Flo with her bump-it of Progressive Insurance, Mayhem (a personal favorite) of... Read More »
What keeps brand managers awake at night? I have no idea but my guess is it’s brand integrity and the constant battle against those who would destroy their hard work. ... Read More »
For the overzealous out there, Twitter can become an entrancing and addictive platform for one’s incessant and inane ramblings. Marketers can be the worst culprits of all by over-saturating their... Read More »
Our nation’s colleges are finally stepping it up and embracing social media as viable classroom material. At Losasso, we’ve long believed that there are many opportunities for businesses to expand online through interactive marketing methods. It seems like Academia is finally taking the plunge.