May 9, 2011 9:53 am
A fundamental change has occurred in buyer behavior -- most now conduct the majority of their product research online. This shift has forever altered b-to-b marketing leadership practices. You can achieve marketing leadership by becoming a trusted resource for strong, practical information.
March 29, 2011 1:28 pm
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from... Read More »
December 7, 2009 10:00 am
If you haven’t already, it’s time to switch gears with your approach to PR. Due to the rapid growth of social media and multiple new outlets, PR is changing lanes.... Read More »