Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, that doesn’t necessarily mean you’re... Read More »
Google’s search process is quite complex considering how quickly its engine can produce results to the searcher. Google’s pay per click (PPC) text ads are ordered based on the combination... Read More »
Let's face it. Online marketing IS keyword research. Without hours of research (and ensuring your research aligns with your goals), how can you expect to have success with PPC, generate quality traffic from SEO or monitor the correct conversations in social media? This isn't a post to discuss the basics of keyword research, but instead will introduce some often-overlooked tools that can add value to your search and link-building campaigns.
Last month Google released a new Automated Rules feature in AdWords, only available to a limited number of advertisers. Google is in the process of releasing it to all advertisers. With this... Read More »
Mike Hernalsteen, Online Marketing Specialist at LoSasso, discusses how to write effective text ads to benefit your paid search campaigns. See more SEO and PPC tips and tricks. Mike Hernalsteen... Read More »
Here is part one of the new LoSasso SEM Minute video series, episode titled “SEO and PPC”. This is a brief intro video about a few basic SEO and PPC... Read More »