Tag Archive: Positioning

B2B Basics: Marketing 101

June 14, 2011 10:00 am Published by Leave your thoughts

Markets compete through superior exchanges of value. Successful marketers are aware of consumer trends and changing marketing dynamics. Customer value is what you get from what you give. In the past, value was focused on demand stimulation. Today to flourish in a B2B world, customization and segmentation are the most important frontiers in business competition.