Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, that doesn’t necessarily mean you’re... Read More »
I have always loved the adage that God gave us two ears and one mouth for a reason. Listening is a skill that enables the smart to become wise –... Read More »
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from... Read More »
Your Google Adwords Quality Score can not only dictate how successful your campaign will be, but also how much money you need to spend to be successful. So what is... Read More »
In order to have a successful pay per click campaign, you must keep a close eye on your metrics. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, explains... Read More »
Maintaining a high keyword quality score is vital to improving your pay per click campaigns. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the value of achieving high quality scores for your keywords.