July 31, 2015 2:14 pm
Published by LoSasso
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, that doesn’t necessarily mean you’re... Read More »
August 28, 2012 5:46 pm
Published by Scott LoSasso
I have always loved the adage that God gave us two ears and one mouth for a reason. Listening is a skill that enables the smart to become wise –... Read More »
March 29, 2011 1:28 pm
Published by LoSasso
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from... Read More »
October 26, 2009 9:43 am
Published by LoSasso
Your Google Adwords Quality Score can not only dictate how successful your campaign will be, but also how much money you need to spend to be successful. So what is... Read More »
October 23, 2009 11:15 am
Published by LoSasso
In order to have a successful pay per click campaign, you must keep a close eye on your metrics. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, explains... Read More »
September 30, 2009 10:07 am
Published by LoSasso
Maintaining a high keyword quality score is vital to improving your pay per click campaigns. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the value of achieving high quality scores for your keywords.