September 29, 2011 2:05 pm
But contest marketing should not be your only strategy to create brand buzz. Social media is a tool used for communication and should not be the objective of your marketing strategy. To remain engaged in the communication process across all channels, B2B marketers need to expand their online footprints.
September 9, 2011 2:32 pm
For a few years now, SEO practitioners and other online marketers have been stressing the importance of the long-tail keyword. If you have been focusing your efforts on trying to rank for one- or two-keyword phrases and haven't seen your site budge in the results, it's time to shift your focus to the long-tail.
April 8, 2011 4:55 pm
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a pile of cash are over,... Read More »
April 5, 2011 4:20 pm
Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million new users a week. From... Read More »
April 4, 2011 11:31 am
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them. Customers and users still aren’t sure what to do... Read More »
September 14, 2010 2:08 pm
Marketing 101 says that brand image is one of the most important aspects in building successful brands. It also says that brand presence is a key factor in ensuring a brand’s staying power. In today’s world of constant contact and brand presence via social media, do businesses have to sacrifice one to secure the other?