October 16, 2012 9:06 pm
One thing is certain after the first keynote at Pubcon from Dr. Robert Cialdini: there is going to be an incredible amount of information to soak in this week from... Read More »
August 28, 2012 5:46 pm
I have always loved the adage that God gave us two ears and one mouth for a reason. Listening is a skill that enables the smart to become wise –... Read More »
July 16, 2012 5:53 pm
Daniel Honigman, the new Director of Digital Strategy here at LoSasso Integrated Marketing, was called on last week to provide comment for a recent Forbes article on the sale of... Read More »
June 26, 2012 2:00 pm
At the recent WWDC conference Apple recently announced, among other things, the inclusion of a native maps application in its upcoming iOS 6 release. According to a recent Comscore study,... Read More »
March 14, 2012 9:42 am
Last year Time Magazine declared Pinterest among its top social media websites to watch out for in 2012 and it would seem that their time has come. Ben Silbermann the founder of Pinterest out of West Des Moines, Iowa knew it would be big, but this is just the tip of the iceberg. Pinterest’s mission statement is to, “connect everyone in the world through the ‘things’ they find interesting” and while the concept seems broad it is clearly taking shape by incorporating not just the “things” that interest us but the people, places, concepts, ideas and companies we love.
February 20, 2012 3:05 pm
Privacy concerns will continue to be a key challenge for marketers this year. The question of how much data is being collected regarding consumers’ website usage and how that is shared will continue to become increasingly important in 2012.