Tag Archive: Online Marketing

Optimize for the Long-Tail Keyword

September 9, 2011 2:32 pm Published by Leave your thoughts

For a few years now, SEO practitioners and other online marketers have been stressing the importance of the long-tail keyword. If you have been focusing your efforts on trying to rank for one- or two-keyword phrases and haven't seen your site budge in the results, it's time to shift your focus to the long-tail.

Social Media and Brand Image

September 14, 2010 2:08 pm Published by Leave your thoughts

Marketing 101 says that brand image is one of the most important aspects in building successful brands. It also says that brand presence is a key factor in ensuring a brand’s staying power. In today’s world of constant contact and brand presence via social media, do businesses have to sacrifice one to secure the other?

The Location Based Social Media Bandwagon

August 30, 2010 12:56 pm Published by Leave your thoughts

Your neighbor is doing it. Your kids are doing it. Your brother is doing it. Your friends are doing it. But, most importantly, your customers are doing it. If your business hasn’t thought about getting involved with location based social media, you may want to start before you’re left behind. Location is becoming a huge part of...