Tag Archive: Online Marketing

Contest Marketing: Increase Brand Awareness

September 29, 2011 2:05 pm Published by Leave your thoughts

But contest marketing should not be your only strategy to create brand buzz. Social media is a tool used for communication and should not be the objective of your marketing strategy. To remain engaged in the communication process across all channels, B2B marketers need to expand their online footprints.

Optimize for the Long-Tail Keyword

September 9, 2011 2:32 pm Published by Leave your thoughts

For a few years now, SEO practitioners and other online marketers have been stressing the importance of the long-tail keyword. If you have been focusing your efforts on trying to rank for one- or two-keyword phrases and haven't seen your site budge in the results, it's time to shift your focus to the long-tail.

Social Media and Brand Image

September 14, 2010 2:08 pm Published by Leave your thoughts

Marketing 101 says that brand image is one of the most important aspects in building successful brands. It also says that brand presence is a key factor in ensuring a brand’s staying power. In today’s world of constant contact and brand presence via social media, do businesses have to sacrifice one to secure the other?