July 16, 2012 5:53 pm
Daniel Honigman, the new Director of Digital Strategy here at LoSasso Integrated Marketing, was called on last week to provide comment for a recent Forbes article on the sale of... Read More »
March 14, 2012 9:42 am
Last year Time Magazine declared Pinterest among its top social media websites to watch out for in 2012 and it would seem that their time has come. Ben Silbermann the founder of Pinterest out of West Des Moines, Iowa knew it would be big, but this is just the tip of the iceberg. Pinterest’s mission statement is to, “connect everyone in the world through the ‘things’ they find interesting” and while the concept seems broad it is clearly taking shape by incorporating not just the “things” that interest us but the people, places, concepts, ideas and companies we love.
February 20, 2012 3:05 pm
Privacy concerns will continue to be a key challenge for marketers this year. The question of how much data is being collected regarding consumers’ website usage and how that is shared will continue to become increasingly important in 2012.
September 29, 2011 2:05 pm
But contest marketing should not be your only strategy to create brand buzz. Social media is a tool used for communication and should not be the objective of your marketing strategy. To remain engaged in the communication process across all channels, B2B marketers need to expand their online footprints.
September 9, 2011 2:32 pm
For a few years now, SEO practitioners and other online marketers have been stressing the importance of the long-tail keyword. If you have been focusing your efforts on trying to rank for one- or two-keyword phrases and haven't seen your site budge in the results, it's time to shift your focus to the long-tail.
July 22, 2011 10:01 am
Despite the slow adoption rate in the B2B community, the use of web analytics is becoming increasingly important as marketers come to understand the impact of analytics on ROI. Google Analytics (a free service) gives B2B marketers the ability to track and analyze web traffic data for their clients. An important feature of the Google Analytics dashboard is that users are able to view statistics about online visitors from mobile devices – which is a great way to monitor and build mobile marketing campaigns.