Mobile marketing focuses on real-time data collection and analysis while simultaneously retaining constant contact with a customer base. The use of mobile marketing and social media allows businesses to embrace customer service, market responsiveness, and maintain their brand’s voice in a technology-driven market.
Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.
Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million new users a week. From... Read More »
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them. Customers and users still aren’t sure what to do... Read More »
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from... Read More »
What does net neutrality and its ensuing court battles have to do with B2B and B2C marketing strategies? A bushel and a peck. Since fall of last year, the F.C.C.... Read More »