With all of the world’s answers now at your fingertips, marketers have learned to grasp the “micro-moments” between a consumer’s initial curiosity and a final decision. LoSasso’s Associate Creative Director... Read More »
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review your Key Performance Indicators (KPI)... Read More »
In our line of work, there’s nothing more rewarding than when a client gives us kudos on a job well done. Recently, we talked to Tom Wyatt, Marketing Manager at... Read More »
Attending a client’s trade show always proves to be a whirlwind of an experience that involves limitless planning, traveling and social interaction. There are so many moving parts that go... Read More »
I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I know otherwise. There are a... Read More »
In the beginning of its reign, digital content wasn’t only king—it was a marketing unicorn. This magical medium allowed brands almost complete control over their message with relatively little monetary... Read More »