With all of the world’s answers now at your fingertips, marketers have learned to grasp the “micro-moments” between a consumer’s initial curiosity and a final decision. LoSasso’s Associate Creative Director... Read More »
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review your Key Performance Indicators (KPI)... Read More »
Over the last several years, digital behemoths like Google and Facebook have worked steadfastly to keep users on their properties—in extreme cases, for the entire time they’re accessing the internet... Read More »
In our line of work, there’s nothing more rewarding than when a client gives us kudos on a job well done. Recently, we talked to Tom Wyatt, Marketing Manager at... Read More »
Attending a client’s trade show always proves to be a whirlwind of an experience that involves limitless planning, traveling and social interaction. There are so many moving parts that go... Read More »
On Sunday, August 2nd, our president, Scott LoSasso, joined host Dick Smith in studio for the PLAYMAKERS segment on the weekly Get Down To Business radio show airing on Chicago’s... Read More »