Tag Archive: marketing strategy

Using personas to create greater social media engagement

November 3, 2011 1:31 pm Published by 3 Comments

It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.

Consumer Experience: They’ve Got the Power

October 12, 2011 9:53 am Published by Leave your thoughts

I’ve said it before, but consumer power will continue to grow. Customers can provide your business some really exciting and unique ideas to help your business grow. Loyal customers want to help the brands they buy/love to keep them alive. The most important thing we can do as marketers is listen to our customers. After all, the best marketers are the best listeners.

Subdomains and Subdirectories

June 28, 2011 1:29 pm Published by Leave your thoughts

Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the difference of subdomains and subdirectories. Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a... Read More »

Incentive … Urgency … Action!

June 22, 2011 9:57 am Published by 1 Comment

New developments in the online space give you more ways than ever to creatively reach and engage your target market, but don't make the mistake of thinking everything has changed. When it comes down to it, a lot of what we need to do online is good old-fashioned direct response advertising. We're trying to get someone to do something—to click, to buy, to join—to respond.