Tag Archive: marketing strategy

Using personas to create greater social media engagement

November 3, 2011 1:31 pm Published by 3 Comments

It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.

Consumer Experience: They’ve Got the Power

October 12, 2011 9:53 am Published by Leave your thoughts

I’ve said it before, but consumer power will continue to grow. Customers can provide your business some really exciting and unique ideas to help your business grow. Loyal customers want to help the brands they buy/love to keep them alive. The most important thing we can do as marketers is listen to our customers. After all, the best marketers are the best listeners.

Contest Marketing: Increase Brand Awareness

September 29, 2011 2:05 pm Published by Leave your thoughts

But contest marketing should not be your only strategy to create brand buzz. Social media is a tool used for communication and should not be the objective of your marketing strategy. To remain engaged in the communication process across all channels, B2B marketers need to expand their online footprints.

What’s the Right Media Mix?

July 29, 2011 9:57 am Published by Leave your thoughts

These three media types are defined primarily by the level of control a company has over the message or interaction channel. It’s easy to see why companies would be interested in having more control over their messages and interactions—and therefore allot a greater share of their budget to owned media. Meanwhile, earned media can be appealing thanks to the credibility it lends: Third-party endorsements (via trade journals and other new sources) are a crucial part of a comprehensive marketing plan. With such a longstanding focus on advertising and PR, companies might neglect the important third channel: owned media.