In our line of work, there’s nothing more rewarding than when a client gives us kudos on a job well done. Recently, we talked to Tom Wyatt, Marketing Manager at... Read More »
Daniel Honigman, the new Director of Digital Strategy here at LoSasso Integrated Marketing, was called on last week to provide comment for a recent Forbes article on the sale of... Read More »
When it comes to the notion of self efficacy; the sense that you can change the world and that you can attain what you set out to do, sometimes it... Read More »
Privacy concerns will continue to be a key challenge for marketers this year. The question of how much data is being collected regarding consumers’ website usage and how that is shared will continue to become increasingly important in 2012.
It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.
The most important thing marketers can do is keep content relevant. Send the right message at the right place and time and use the right platform. Don’t just jump on the social media bandwagon because everyone else is. Strategies still need a content marketing blueprint.