Tag Archive: marketing measurement

Email Marketing: Expanding Online Presence

August 17, 2011 2:41 pm Published by Leave your thoughts

E-blasts and e-newsletters are a great way to monitor the content that is being viewed by your audience. Not everyone is able to check social media status updates and posts for brands as frequently as they like. A customer may “like” your brand on Facebook, but marketers must connect conversationally with consumers via comments or email feedback if they want measurable benchmarks.