Last year, the BtoB Intelligence Center found that 55% of marketers had either no involvement with content marketing or were only somewhat involved. Things have changed rapidly; this year just... Read More »
Markets compete through superior exchanges of value. Successful marketers are aware of consumer trends and changing marketing dynamics. Customer value is what you get from what you give. In the past, value was focused on demand stimulation. Today to flourish in a B2B world, customization and segmentation are the most important frontiers in business competition.