Tag Archive: loyalty

Contest Marketing: Increase Brand Awareness

September 29, 2011 2:05 pm Published by Leave your thoughts

But contest marketing should not be your only strategy to create brand buzz. Social media is a tool used for communication and should not be the objective of your marketing strategy. To remain engaged in the communication process across all channels, B2B marketers need to expand their online footprints.

Is Apple Losing its Cool?

May 21, 2010 10:31 am Published by Leave your thoughts

For years Apple has been seen as hip, cool, and friendly, but has that happy reputation begun to sour? This once friendly tech-giant seems to be turning in to a grumpy version of its former self. On top of that, a battle has been brewing between Apple and Google for the top spot in the future of mobile phones.