The recent Chick-Fil-A Facebook fiasco has marketers and PR professionals fired up about social media and PR ethics, and rightly so. Ethics can be easily overlooked, but are critical in any profession,... Read More »
With a nod to the Christmas classic "Twas the Night Before Christmas", we look at the predicted Media trends for the upcoming 2011. Read along to find out where the marketing and advertising industry is headed next year and laugh along with some of the references to the year that was.
Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, grow and raise awareness for... Read More »
As we have moved our clients into fully integrated programs we continue to find interesting ways to leverage content distribution and lead generation across the online marketing landscape. This recent article quantifies a few of the strategies and tactics that we are using in both our b2b and consumer client work.
Our nation’s colleges are finally stepping it up and embracing social media as viable classroom material. At Losasso, we’ve long believed that there are many opportunities for businesses to expand online through interactive marketing methods. It seems like Academia is finally taking the plunge.
SEO, or Search Engine Optimization, is an evolving field that requires constant monitoring by a professional interactive agency. While a do-it-yourself approach to search engine optimization might seem like the... Read More »