September 9, 2011 2:32 pm
For a few years now, SEO practitioners and other online marketers have been stressing the importance of the long-tail keyword. If you have been focusing your efforts on trying to rank for one- or two-keyword phrases and haven't seen your site budge in the results, it's time to shift your focus to the long-tail.
July 1, 2011 9:27 am
Let's face it. Online marketing IS keyword research. Without hours of research (and ensuring your research aligns with your goals), how can you expect to have success with PPC, generate quality traffic from SEO or monitor the correct conversations in social media? This isn't a post to discuss the basics of keyword research, but instead will introduce some often-overlooked tools that can add value to your search and link-building campaigns.
September 7, 2010 9:53 am
Mike Hernalsteen, Online Marketing Specialist at LoSasso, discusses how to write effective text ads to benefit your paid search campaigns. Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso... Read More »