June 1, 2011 2:48 pm
Mobile marketing focuses on real-time data collection and analysis while simultaneously retaining constant contact with a customer base. The use of mobile marketing and social media allows businesses to embrace customer service, market responsiveness, and maintain their brand’s voice in a technology-driven market.
May 26, 2011 10:00 am
Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.
April 4, 2011 11:31 am
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them. Customers and users still aren’t sure what to do... Read More »
March 7, 2011 2:25 pm
What does net neutrality and its ensuing court battles have to do with B2B and B2C marketing strategies? A bushel and a peck. Since fall of last year, the F.C.C.... Read More »
March 4, 2011 2:01 pm
” ‘Cause you can look right through me, walk right by me, and never know I’m there…” Or so goes Amos Hart’s sad little song in the musical Chicago. Poor... Read More »
November 24, 2009 9:00 am
Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.