November 18, 2013 9:31 pm
Published by Scott LoSasso
Many companies have a difficult time understanding why something like social media or Twitter is relevant to their business, and many are wisely reluctant to pour money into anything that... Read More »
January 16, 2013 5:56 pm
Published by LoSasso
In a major announcement Tuesday, Mark Zuckerberg showcased the latest tool for Facebook users, Graph Search, which allows users to search through their social network to find search results based... Read More »
January 15, 2013 3:56 pm
Published by LoSasso
Today’s marketers work in a vastly different environment than what they may have encountered as recently as a decade ago. With the rise of digital platforms, marketing has become more... Read More »
July 16, 2012 5:53 pm
Published by David Fabbri
Daniel Honigman, the new Director of Digital Strategy here at LoSasso Integrated Marketing, was called on last week to provide comment for a recent Forbes article on the sale of... Read More »
November 3, 2011 1:31 pm
Published by David Fabbri
It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.
November 2, 2011 12:16 pm
Published by LoSasso
Call me a brand evangelist, an ambassador, a hired goon but I am a proud Google Plusser and here’s why.