Many companies have a difficult time understanding why something like social media or Twitter is relevant to their business, and many are wisely reluctant to pour money into anything that... Read More »
In a major announcement Tuesday, Mark Zuckerberg showcased the latest tool for Facebook users, Graph Search, which allows users to search through their social network to find search results based... Read More »
Today’s marketers work in a vastly different environment than what they may have encountered as recently as a decade ago. With the rise of digital platforms, marketing has become more... Read More »
Last month I attended International Bowl Expo 2012 in Reno, Nev. This is the bowling industry’s biggest event of the year, and it brings together bowling center owners, managers and... Read More »
Daniel Honigman, the new Director of Digital Strategy here at LoSasso Integrated Marketing, was called on last week to provide comment for a recent Forbes article on the sale of... Read More »
From the opening Keynote from Greg Brown and Eduardo Conrado of Motorola Solutions through the comedic, yet on-target insights of Guy Kawasaki, the 2012 BMA conference was energizing and inspiring. As... Read More »