Many companies have a difficult time understanding why something like social media or Twitter is relevant to their business, and many are wisely reluctant to pour money into anything that... Read More »
In a major announcement Tuesday, Mark Zuckerberg showcased the latest tool for Facebook users, Graph Search, which allows users to search through their social network to find search results based... Read More »
Today’s marketers work in a vastly different environment than what they may have encountered as recently as a decade ago. With the rise of digital platforms, marketing has become more... Read More »
Daniel Honigman, the new Director of Digital Strategy here at LoSasso Integrated Marketing, was called on last week to provide comment for a recent Forbes article on the sale of... Read More »
It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.
Call me a brand evangelist, an ambassador, a hired goon but I am a proud Google Plusser and here’s why.