Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a pile of cash are over,... Read More »
The TEDTalks have been a constant source of inspiration for me with their seemingly simple mantra of “Ideas Worth Spreading”. Those of us who love TEDTalks and those of you... Read More »
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them. Customers and users still aren’t sure what to do... Read More »
We all know them, the mascots of large corporations — the creepy King of Burger King (since retired), Flo with her bump-it of Progressive Insurance, Mayhem (a personal favorite) of... Read More »
Myth #1 about social media: Don’t call yourself a guru. Never would I ever presume to be a guru but my Twitter does label me as “The Official Twitter of... Read More »