The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has been moving in this direction... Read More »
At the recent Business Marketers Association global conference in Chicago, Gary Briggs, CMO of Facebook, spoke on the process of turning the Titanic – shifting Facebook from a desktop social... Read More »
The goal of every brand’s social media presence is to reach their fans in a conversational and engaging way. But in every community there are a few people – “badvocates,”... Read More »
The use of social media undeniably optimizes our connections both personally and professionally. These tools we have grown to love and utilize now seem to be working for us while we multitask across platforms. By simplifying the number of clicks we make suddenly Google, Facebook, Twitter and Pinterest all appear to be in cahoots with one another.
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a pile of cash are over,... Read More »
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them. Customers and users still aren’t sure what to do... Read More »