September 22, 2011 2:09 pm
As for now Facebook’s facelift seems permanent. Whether botched or not, that’s up to users to decide. The goal of email marketing should be to become a conversation medium like Facebook, but if marketers want to optimize their content strategies, do the opposite of Facebook and reduce the content clutter and confusion.
August 30, 2011 3:40 pm
As B2B marketers, we need to coordinate our interactive marketing initiatives to maintain consistency throughout several different channels. Social media enhances the value of email and in return, email maximizes social media efforts. Email campaigns give marketers the opportunity to expose their brands as much as possible. It is the most cost effective interactive tool and increasing in its effectiveness. Email allows marketers to deliver a valuable visualization of their message through the user experience.
August 17, 2011 2:41 pm
E-blasts and e-newsletters are a great way to monitor the content that is being viewed by your audience. Not everyone is able to check social media status updates and posts for brands as frequently as they like. A customer may “like” your brand on Facebook, but marketers must connect conversationally with consumers via comments or email feedback if they want measurable benchmarks.
May 9, 2011 9:53 am
A fundamental change has occurred in buyer behavior -- most now conduct the majority of their product research online. This shift has forever altered b-to-b marketing leadership practices. You can achieve marketing leadership by becoming a trusted resource for strong, practical information.
March 30, 2011 2:20 pm
Myth #1 about social media: Don’t call yourself a guru. Never would I ever presume to be a guru but my Twitter does label me as “The Official Twitter of... Read More »