Tag Archive: email marketing

Social Media Makeover: Facebook Facelift?

September 22, 2011 2:09 pm Published by Leave your thoughts

As for now Facebook’s facelift seems permanent. Whether botched or not, that’s up to users to decide. The goal of email marketing should be to become a conversation medium like Facebook, but if marketers want to optimize their content strategies, do the opposite of Facebook and reduce the content clutter and confusion.

Email Marketing Campaigns: Best Practices

August 30, 2011 3:40 pm Published by Leave your thoughts

As B2B marketers, we need to coordinate our interactive marketing initiatives to maintain consistency throughout several different channels. Social media enhances the value of email and in return, email maximizes social media efforts. Email campaigns give marketers the opportunity to expose their brands as much as possible. It is the most cost effective interactive tool and increasing in its effectiveness. Email allows marketers to deliver a valuable visualization of their message through the user experience.