Tag Archive: email marketing

Social Media Makeover: Facebook Facelift?

September 22, 2011 2:09 pm Published by Leave your thoughts

As for now Facebook’s facelift seems permanent. Whether botched or not, that’s up to users to decide. The goal of email marketing should be to become a conversation medium like Facebook, but if marketers want to optimize their content strategies, do the opposite of Facebook and reduce the content clutter and confusion.

Email Marketing Campaigns: Best Practices

August 30, 2011 3:40 pm Published by Leave your thoughts

As B2B marketers, we need to coordinate our interactive marketing initiatives to maintain consistency throughout several different channels. Social media enhances the value of email and in return, email maximizes social media efforts. Email campaigns give marketers the opportunity to expose their brands as much as possible. It is the most cost effective interactive tool and increasing in its effectiveness. Email allows marketers to deliver a valuable visualization of their message through the user experience.

Email Marketing: Expanding Online Presence

August 17, 2011 2:41 pm Published by Leave your thoughts

E-blasts and e-newsletters are a great way to monitor the content that is being viewed by your audience. Not everyone is able to check social media status updates and posts for brands as frequently as they like. A customer may “like” your brand on Facebook, but marketers must connect conversationally with consumers via comments or email feedback if they want measurable benchmarks.

B2B Marketing Leadership — A Shift to Sharing

May 9, 2011 9:53 am Published by Leave your thoughts

A fundamental change has occurred in buyer behavior -- most now conduct the majority of their product research online. This shift has forever altered b-to-b marketing leadership practices. You can achieve marketing leadership by becoming a trusted resource for strong, practical information.