Tag Archive: email marketing

Email Marketing Campaigns: Best Practices

August 30, 2011 3:40 pm Published by Leave your thoughts

As B2B marketers, we need to coordinate our interactive marketing initiatives to maintain consistency throughout several different channels. Social media enhances the value of email and in return, email maximizes social media efforts. Email campaigns give marketers the opportunity to expose their brands as much as possible. It is the most cost effective interactive tool and increasing in its effectiveness. Email allows marketers to deliver a valuable visualization of their message through the user experience.