Tag Archive: direct response

Incentive … Urgency … Action!

June 22, 2011 9:57 am Published by 1 Comment

New developments in the online space give you more ways than ever to creatively reach and engage your target market, but don't make the mistake of thinking everything has changed. When it comes down to it, a lot of what we need to do online is good old-fashioned direct response advertising. We're trying to get someone to do something—to click, to buy, to join—to respond.