On Sunday, August 2nd, our president, Scott LoSasso, joined host Dick Smith in studio for the PLAYMAKERS segment on the weekly Get Down To Business radio show airing on Chicago’s... Read More »
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, that doesn’t necessarily mean you’re... Read More »
In the beginning of its reign, digital content wasn’t only king—it was a marketing unicorn. This magical medium allowed brands almost complete control over their message with relatively little monetary... Read More »
As we move further into the digital age, and more of our life is consumed by screen time, it’s fair to question the future outlook of print media. Earlier this... Read More »
Instagram first appeared on the social media landscape in October 2010. Some of the first brands to take advantage of the simple photo-sharing platform were Goliaths like Starbucks, Red Bull... Read More »
A Potential Customer With a Problem I live in an old house with a leaky basement. I’ve put up with it for over a decade, but after the last round... Read More »