The ABCs of KPIs
January 19, 2018 8:58 pm Leave your thoughtsThe beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review your Key Performance Indicators (KPI)... Read More »
Tag Archive: digital strategy
Miracle or Migraine? 5 Tips for Marketing Automation Newbies
August 7, 2014 6:21 pm Leave your thoughtsIf you work in marketing or sales, chances are you hear or read the words “Marketing Automation” at least a couple of times each week. At marketing conferences, on marketing... Read More »
5 ways Graph Search and other recent Facebook updates affect your brand
January 16, 2013 5:56 pm Leave your thoughtsIn a major announcement Tuesday, Mark Zuckerberg showcased the latest tool for Facebook users, Graph Search, which allows users to search through their social network to find search results based... Read More »
Marketing Your Online Efforts Offline: Don’t Get Caught in a Vacuum
September 7, 2012 1:43 pm 3 CommentsThe apparent lack of success YouTube is finding with its 2012 Elections Hub, as documented by this ReadWriteWeb article, is not surprising. While YouTube is bringing in content from a fantastic... Read More »
Ethics: The Fourth ‘E’ of Social Media
July 27, 2012 1:38 pm Leave your thoughtsThe recent Chick-Fil-A Facebook fiasco has marketers and PR professionals fired up about social media and PR ethics, and rightly so. Ethics can be easily overlooked, but are critical in any profession,... Read More »
LoSasso’s Director of Digital Strategy Quoted In Forbes Article on Sale of Digg
July 16, 2012 5:53 pm 3 CommentsDaniel Honigman, the new Director of Digital Strategy here at LoSasso Integrated Marketing, was called on last week to provide comment for a recent Forbes article on the sale of... Read More »