The ABCs of KPIs
January 19, 2018 8:58 pm Leave your thoughtsThe beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review your Key Performance Indicators (KPI)... Read More »
Tag Archive: digital strategy
24 eMarketer stats that caught our eye in 2017
December 20, 2017 7:40 pm Leave your thoughtsHere at LoSasso, eMarketer is a go-to source for research and information that guides our digital marketing efforts. It gives us valuable audience insights, keeps us on track with trends... Read More »
Miracle or Migraine? 5 Tips for Marketing Automation Newbies
August 7, 2014 6:21 pm Leave your thoughtsIf you work in marketing or sales, chances are you hear or read the words “Marketing Automation” at least a couple of times each week. At marketing conferences, on marketing... Read More »
5 ways Graph Search and other recent Facebook updates affect your brand
January 16, 2013 5:56 pm Leave your thoughtsIn a major announcement Tuesday, Mark Zuckerberg showcased the latest tool for Facebook users, Graph Search, which allows users to search through their social network to find search results based... Read More »
Day one highlights from the CONVERGE Chicago Social Media Mobile Marketing Symposium
October 2, 2012 10:49 am Leave your thoughtsYesterday, I attended Day One of the CONVERGE Chicago Social Media Mobile Marketing Symposium. Here are some highlights from the conference so far: • Michael Pranikoff from PR Newswire spoke... Read More »
Marketing Your Online Efforts Offline: Don’t Get Caught in a Vacuum
September 7, 2012 1:43 pm 3 CommentsThe apparent lack of success YouTube is finding with its 2012 Elections Hub, as documented by this ReadWriteWeb article, is not surprising. While YouTube is bringing in content from a fantastic... Read More »