The ABCs of KPIs
January 19, 2018 8:58 pm Leave your thoughtsThe beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review your Key Performance Indicators (KPI)... Read More »
Tag Archive: digital strategy
Miracle or Migraine? 5 Tips for Marketing Automation Newbies
August 7, 2014 6:21 pm Leave your thoughtsIf you work in marketing or sales, chances are you hear or read the words “Marketing Automation” at least a couple of times each week. At marketing conferences, on marketing... Read More »
Ethics: The Fourth ‘E’ of Social Media
July 27, 2012 1:38 pm Leave your thoughtsThe recent Chick-Fil-A Facebook fiasco has marketers and PR professionals fired up about social media and PR ethics, and rightly so. Ethics can be easily overlooked, but are critical in any profession,... Read More »