Tag Archive: Communications

An echo from BMA 2012

June 27, 2012 11:59 am Published by 4 Comments

From the opening Keynote from Greg Brown and Eduardo Conrado of Motorola Solutions through the comedic, yet on-target insights of Guy Kawasaki, the 2012 BMA conference was energizing and inspiring. As... Read More »

Interactive Marketing 101: Social Media in the Classroom

August 23, 2010 11:05 am Published by 3 Comments

Our nation’s colleges are finally stepping it up and embracing social media as viable classroom material. At Losasso, we’ve long believed that there are many opportunities for businesses to expand online through interactive marketing methods. It seems like Academia is finally taking the plunge.

Use of Social Media Outlets Are Changing Crisis Communications

May 28, 2009 2:11 am Published by Leave your thoughts

Consumer-driven media such as blogs, Facebook and Twitter have completely changed the way information is passed. The days where people rely solely on professional news outlets and government agencies are long gone. According to an article on University of Texas at Austin’s website, this unregulated flow of information can quickly lead to misinformation if industry professionals do not react quickly in a crisis situation.