Tag Archive: branding

Transparency: Building Consumer Trust

June 23, 2011 10:00 am Published by Leave your thoughts

Through thought leadership initiatives and focusing on delivering value, marketers need to create a different way of telling a story. For example, the fantastic idea of “Angry Birds” broke through the cluttered world of mobile apps and is now downloaded more than 1 million times a day. By engaging the consumers and empowering them to contribute their innovative ideas, marketers give customers the opportunity to be problem-solvers.

B2B Basics: Marketing 101

June 14, 2011 10:00 am Published by Leave your thoughts

Markets compete through superior exchanges of value. Successful marketers are aware of consumer trends and changing marketing dynamics. Customer value is what you get from what you give. In the past, value was focused on demand stimulation. Today to flourish in a B2B world, customization and segmentation are the most important frontiers in business competition.

Brand Integrity

February 25, 2011 6:31 pm Published by 4 Comments

What keeps brand managers awake at night?  I have no idea but my guess is it’s brand integrity and the constant battle against those who would destroy their hard work. ... Read More »