January 29, 2013 7:14 pm
Content marketing plays an important role in your B2B marketing strategy. With the right content, you can drive you business forward – creating new opportunities to connect to customers. Brian... Read More »
August 24, 2011 10:21 am
The goal of storytelling in marketing is to capture the heart and captivate the mind of your target audience. When we connect emotionally with consumers, we inspire and motivate them to spread our message. The idea of getting customers to reiterate our stories can be far more compelling than selling it to them.
June 23, 2011 10:00 am
Through thought leadership initiatives and focusing on delivering value, marketers need to create a different way of telling a story. For example, the fantastic idea of “Angry Birds” broke through the cluttered world of mobile apps and is now downloaded more than 1 million times a day. By engaging the consumers and empowering them to contribute their innovative ideas, marketers give customers the opportunity to be problem-solvers.
June 14, 2011 10:00 am
Markets compete through superior exchanges of value. Successful marketers are aware of consumer trends and changing marketing dynamics. Customer value is what you get from what you give. In the past, value was focused on demand stimulation. Today to flourish in a B2B world, customization and segmentation are the most important frontiers in business competition.
May 26, 2011 10:00 am
Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.
May 9, 2011 9:53 am
A fundamental change has occurred in buyer behavior -- most now conduct the majority of their product research online. This shift has forever altered b-to-b marketing leadership practices. You can achieve marketing leadership by becoming a trusted resource for strong, practical information.