Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.
We all know them, the mascots of large corporations — the creepy King of Burger King (since retired), Flo with her bump-it of Progressive Insurance, Mayhem (a personal favorite) of... Read More »
” ‘Cause you can look right through me, walk right by me, and never know I’m there…” Or so goes Amos Hart’s sad little song in the musical Chicago. Poor... Read More »
It sounds counter-intuitive in the marketing world but when coupled with innovative messaging, sticking to your guns produces advertising that connects. No industry has embraced this more visibly than the... Read More »
What keeps brand managers awake at night? I have no idea but my guess is it’s brand integrity and the constant battle against those who would destroy their hard work. ... Read More »