May 26, 2011 10:00 am
Published by Jessica Schanta
Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.
March 31, 2011 3:41 pm
Published by LoSasso
We all know them, the mascots of large corporations — the creepy King of Burger King (since retired), Flo with her bump-it of Progressive Insurance, Mayhem (a personal favorite) of... Read More »
February 25, 2011 6:31 pm
Published by LoSasso
What keeps brand managers awake at night? I have no idea but my guess is it’s brand integrity and the constant battle against those who would destroy their hard work. ... Read More »
