With all of the world’s answers now at your fingertips, marketers have learned to grasp the “micro-moments” between a consumer’s initial curiosity and a final decision. LoSasso’s Associate Creative Director... Read More »
In our line of work, there’s nothing more rewarding than when a client gives us kudos on a job well done. Recently, we talked to Tom Wyatt, Marketing Manager at... Read More »
If you work in marketing or sales, chances are you hear or read the words “Marketing Automation” at least a couple of times each week. At marketing conferences, on marketing... Read More »
At the recent Business Marketers Association global conference in Chicago, Gary Briggs, CMO of Facebook, spoke on the process of turning the Titanic – shifting Facebook from a desktop social... Read More »
Content marketing plays an important role in your B2B marketing strategy. With the right content, you can drive you business forward – creating new opportunities to connect to customers. Brian... Read More »
Markets compete through superior exchanges of value. Successful marketers are aware of consumer trends and changing marketing dynamics. Customer value is what you get from what you give. In the past, value was focused on demand stimulation. Today to flourish in a B2B world, customization and segmentation are the most important frontiers in business competition.