All it takes is a quick Google search and you’ll see that there is a TON of information and advice out there on niche marketing and content marketing strategies. But... Read More »
Daniel Honigman, Director of Digital Strategy here at LoSasso, made a nice contribution to the lead article in the business section in today’s Chicago Tribune. (You can read the full... Read More »
Mass marketing must be differentiated so that marketers reach the consumers who are listening. People share content because it is relevant to them. The more information is shared, the greater the exchange of value. If I like a product, I’m going to tell my friends about it and vice versa. Marketers use emotions to create a personal experience for the consumers.