August 7, 2015 2:49 pm
On Sunday, August 2nd, our president, Scott LoSasso, joined host Dick Smith in studio for the PLAYMAKERS segment on the weekly Get Down To Business radio show airing on Chicago’s... Read More »
May 28, 2015 7:08 pm
If you have a search feature on your site—and chances are you do—you might unlock a wealth of information by tracking what visitors are searching for and what happens after... Read More »
July 31, 2012 10:10 am
Last month I attended International Bowl Expo 2012 in Reno, Nev. This is the bowling industry’s biggest event of the year, and it brings together bowling center owners, managers and... Read More »
December 12, 2011 2:56 pm
If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
July 22, 2011 10:01 am
Despite the slow adoption rate in the B2B community, the use of web analytics is becoming increasingly important as marketers come to understand the impact of analytics on ROI. Google Analytics (a free service) gives B2B marketers the ability to track and analyze web traffic data for their clients. An important feature of the Google Analytics dashboard is that users are able to view statistics about online visitors from mobile devices – which is a great way to monitor and build mobile marketing campaigns.
February 18, 2010 12:53 pm
Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls “actionable metrics”. These are metrics where there are certain actions you can take to improve PPC Performance. Mike Hernalsteen is... Read More »