As companies struggle with funds and advertising budgets are cut, more corporations are gravitating towards the strong pull of Social Media.
I recently came across an article called, “Presenting: 10 of the Smartest Big Brands in Social Media.” The following is a list and brief description of the top five.
1. Will it Blend?
Blendtec created a YouTube series called “Will It Blend,” where Tom Dickson, Blendtec CEO attempts to blend different objects in their blender. The successful series led to a five-fold increase in sales.
2. How much is a Whopper worth to you?
Burger King launched a Facebook application that awarded users a free Whopper for every ten Facebook friends they sacrificed. Over 233,906 friends were sacrificed in less than a week.
3. “My Starbucks Idea”
Starbucks created a site that allows users to post suggestions and vote for their favorite ideas. The most popular suggestions are submitted and reviewed. There’s even a blog—“Ideas in Action”—that gives updates on the status of suggested changes.
4. The CEO Blog.
Jonathan Schwartz, CEO of Sun Microsystems, kept a blog on the company’s website. The site received an average of 400,000 hits per month its first year. The site’s main appeal was its openness; Positive, negative, and ridiculous comments were all approved and posted.
5. IBM’s Blog Network.
Instead of creating a single blog, IBM created an entire network of blogs, allowing their employees to write about their experiences. Readers were offered business and technology expertise and an uncensored look behind the scenes.