Louise Rasmussen

Strategic Planning Director

A Brit with 18-years and counting in Chicago, Louise has the stereotypical “British Planner” thing down pat. Lucky us! At the heart of her strategic planning philosophy is a relentless search for the core human truth—that singular insight that brings clarity and freedom to the creative process. It’s a philosophy that’s served her well throughout her 25-year, multi-continent career, whether repositioning brands like Walgreens, humanizing the financial world for clients like Northern Trust or leading global initiatives for mega-corporations like P&G.

When she’s not championing our clients’ strategic causes, Louise is often found encouraging her Chicago-born kids to embrace their British side. Fun fact: Louise’s zoologist husband is a curator at the Field Museum in Chicago; he studies man-eating lions and is a world authority on…shrews (the four-legged kind).