Chief Strategy Officer
David is the rarest of creative minds—the kind that prioritizes business objectives, geeks out on metrics and checks the ego at the door. A keen eye for design and a flair for words launched his career with LoSasso; more than two decades later he’s the dynamic leader of our Creative and Digital teams—and always inspires our A-game.
Collaborative to the core, David helps foster information sharing and integration throughout the agency. His constant mission? Look for new ways to enable and encourage strategically driven work in every department. Like the time his team spearheaded an in-depth analysis of a client’s Web traffic and warranty database—and closed the loop on sales conversion tracking; or the time he dove head first into a multifaceted research and audience persona development project.
Whether scribbling on his whiteboard walls or typing up a creative brief, David whistles while he works. And the beat goes on beyond our office walls: Making music (playing, writing and recording) is a longtime passion. But he puts a lid on the incessant singing, snapping and foot tapping to spend quality time with his wife and two daughters.