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# Chicago Marketing Agency | LoSasso Integrated Marketing

## Sitemaps

- [XML Sitemap](https://www.losasso.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Resources](https://www.losasso.com/blog/) - Get the LoDown on the latest insights on brand strategy, creative, media, content, SEO, email, demand generation, social and MarTech from the experts.
- [The Power of Empathy and Trust in Building B2B Brands](https://www.losasso.com/blog/b2b-marketing/the-power-of-empathy-and-trust-in-building-b2b-brands/) - Discover how empathy and trust help B2B brands like Miller earn loyal customers. In this B2B marketing podcast, David Fabbri talks with Jake Weiss about customer-backed innovation, authentic storytelling, and what it takes to stand out in industrial markets.
- [Demand Orchestration for Complex B2B Product Launch Cycles](https://www.losasso.com/blog/b2b-marketing/demand-orchestration-for-complex-b2b-product-launch-cycles/) - Wondering how demand orchestration works for complex B2B product launch cycles? Learn what you need to know.
- [From Whitepapers To Micro-Content: Meeting The Attention Span Of The Modern B2B Buyer](https://www.losasso.com/blog/b2b-marketing/from-whitepapers-to-micro-content-meeting-the-attention-span-of-the-modern-b2b-buyer/) - Learn how industrial micro-content helps B2B brands build trust, improve engagement, and guide buyers toward deeper content and conversion.
- [When Trust Breaks: How Brands Rebuild Confidence After a Product Crisis](https://www.losasso.com/blog/b2b-marketing/when-trust-breaks-how-brands-rebuild-confidence-after-a-product-crisis/) - From Domino’s to Navistar, see how brands rebuild trust after product issues through proof, transparency, and consistent delivery.
- [Creator-Led Growth: The Power of B2B Microinfluencers and How to Harness It](https://www.losasso.com/blog/social-media/creator-led-growth-the-power-of-b2b-microinfluencers-and-how-to-harness-it/) - Read on for the full transcript: Ian Sandusky (0:04) I think when it comes to creator marketing, you're seeing that kind of happen now, where you're seeing a lot more opportunities for creators, which is fantastic, but you're not seeing a lot of companies necessarily utilizing them the right way. David Fabbri (0:15) Right.
- [Industrial Content Marketing for SEO](https://www.losasso.com/blog/content-seo/industrial-content-marketing-for-seo/) - Wondering how industrial content marketing works in 2026, with the rise of LLMs? The more things change in SEO, the more they stay the same.
- [Differentiating Your Brand in Automation is Getting Harder](https://www.losasso.com/blog/b2b-marketing/differentiating-your-brand-in-automation-is-getting-harder/) - As automation technologies start sounding the same, technical specs aren’t enough. Learn how to turn complex capabilities into clear business value.
- [How AI-Driven Search is Reshaping Industrial SEO in 2026](https://www.losasso.com/blog/content-seo/how-ai-driven-search-is-reshaping-industrial-seo-in-2026/) - AI Overviews are redefining how buyers find industrial suppliers. Discover strategies that work across traditional search and AI-driven results.
- [Sales Leakage and How to Spot Cracks in Your Funnel](https://www.losasso.com/blog/b2b-marketing/sales-leakage-and-how-to-spot-cracks-in-your-funnel/) - Learn what sales leakage is, where your B2B pipeline is losing high-intent opportunities and how ProspectAIQ helps sales and marketing align to seal cracks in the sales pipeline.
- [How We Use Clay ABM to Turn Industrial Leads into Sales-Ready Intelligence](https://www.losasso.com/blog/losasso/how-we-use-clay-abm-to-turn-industrial-leads-into-sales-ready-intelligence/) - Learn how B2B companies use Clay ABM for lead enrichment, scoring, and faster follow-up—turning raw leads into sales-ready intelligence.
- [Why Growth Leaders Budget Against Next Year’s Revenue](https://www.losasso.com/blog/losasso/why-growth-leaders-budget-against-next-years-revenue/) - Budgeting against next year’s revenue aligns marketing investment to growth, not history. Learn how industrial leaders plan, spend, and measure to grow market share.
- [Collaborations & Community: Conversations that Move Automation Forward](https://www.losasso.com/blog/b2b-marketing/collaborations-community-conversations-that-move-automation-forward/) - Discover how collaboration and community drive innovation in automation. Featuring Jana Martin of A3 and insights from Automate 2026.
- [LoSasso Holiday Video 2025](https://www.losasso.com/blog/losasso/losasso-holiday-video-2025/) - See how LoSasso’s Holiday Insights Lab uses data & comfort food to support Common Pantry this season. Watch now.
- [B2B Video Marketing: Telling Complex Stories Through Video Content](https://www.losasso.com/blog/b2b-marketing/b2b-video-marketing-telling-complex-stories-through-video-content/) - Discover how B2B video marketing can build trust and credibility within your audience. From longform to short, learn actionable video-based strategies in our latest blog.
- [Transforming Complex B2B Messaging into Human Connection: The Power of Brand Storytelling](https://www.losasso.com/blog/b2b-marketing/b2b-brand-storytelling-frameworks-to-clarify-your-message-and-drive-trust/) - Discover how B2B brand storytelling frameworks help simplify complex solutions, build trust, and accelerate buyer decisions. Learn how to craft your brand story with LoSasso.
- [Trusted Voices: How Peer-to-Peer Content Is Reshaping B2B Marketing](https://www.losasso.com/blog/b2b-marketing/trusted-voices-how-peer-to-peer-content-is-reshaping-b2b-marketing/) - Discover how peer-driven, authentic content is changing B2B marketing. Scott LoSasso and Marco Ameli explain trends, platform preferences and growth tips from EMO Hannover.
- [From Friction to Flow: Solving B2B Sales and Marketing Alignment](https://www.losasso.com/blog/b2b-marketing/from-friction-to-flow-solving-b2b-sales-and-marketing-alignment/) - Discover how B2B sales and marketing teams can break down silos and align together seamlessly. Explore actionable strategies to improve collaboration, streamline communication, and boost revenue growth in 2025.
- [B2B Demand Generation and Demand Capture: What’s the Difference?](https://www.losasso.com/blog/b2b-marketing/b2b-demand-generation-and-demand-capture-whats-the-difference/) - Learn the difference between B2B demand generation and demand capture, and how using both creates a stronger lead generation engine that drives both immediate wins and long-term growth.
- [Close the Loop: How ProspectAIQ Helps B2B Marketers Spend Smarter and Sell Faster](https://www.losasso.com/blog/b2b-marketing/close-the-loop-how-prospectaiq-helps-b2b-marketers-spend-smarter-and-sell-faster/) - Wondering how your lead gen data can enhance your media buying efforts? Learn how we boost efficiency and effectiveness with ProspectAIQ.
- [The Chicago Advantage: Why the Heartland is B2B Marketing’s Sweet Spot](https://www.losasso.com/blog/brand-strategy/the-chicago-advantage-why-the-heartland-is-b2b-marketings-sweet-spot/) - Discover why Chicago’s business values—direct communication, collaboration, and practical innovation–create the perfect environment for B2B marketing success.
- [The Analog Antidote: How Digital Doubt Fuels a New Era of Growth for Live Events and Trade Shows](https://www.losasso.com/blog/b2b-marketing/the-analog-antidote-how-digital-doubt-fuels-a-new-era-of-growth-for-live-events-and-trade-shows/) - We’re living through a full-blown crisis of trust. Decades of eroding media credibility have collided with the explosion of AI-driven deepfakes, creating what I call digital doubt. People aren’t just skeptical of bias anymore—they question whether anything they see or hear online is even real¹²³. That uncertainty is driving a surprising winner: live events. In-person When AI blurs what’s real, live events offer what screens can’t: face-to-face moments you can trust.
- [B2B Trade Show & Event Marketing in 2025](https://www.losasso.com/blog/b2b-marketing/trade-show-best-practices/) - B2B trade show and event expectations are evolving fast. Stay ahead of the curve with the trends and tactics that can help you deliver standout experiences—and ensure your event remains a powerful growth engine for your partners, exhibitors, and attendees.
- [From Google to GPT: Traffic Changes, LLM Optimization, and What's Ahead](https://www.losasso.com/blog/content-seo/from-google-to-gpt-traffic-changes-llm-optimization-and-whats-ahead/) -  Read the transcript David Fabbri (00:00) All right. So welcome to the LoSasso Digital Marketing Podcast. Today we have Chris Andrew, the CEO from Scrunch AI, joining us. Scrunch AI is a platform designed to help businesses monitor, analyze, and optimize their brand presence across AI-driven search. Welcome, Chris. Glad to have you here. From Google to GPT: Traffic Changes, LLM Optimization & Traditional Search Meta Description: Learn how AI search platforms are disrupting digital marketing, causing traffic drops, and what brands must do to optimize for ChatGPT, LLMs & Google AI Overviews.
- [B2B Trade Show Marketing ROI](https://www.losasso.com/blog/b2b-marketing/b2b-trade-show-marketing-roi/) - Looking to drive growth and build brand awareness at trade shows? Get LoSasso’s expert advice for maximizing your marketing ROI.
- [AI Overviews & LLMs Are Reshaping B2B Search: What Marketers Need to Know](https://www.losasso.com/blog/b2b-marketing/ai-overviews-llms-are-reshaping-b2b-search-what-marketers-need-to-know/) - Do B2B Businesses Still Need Organic Web Traffic? This is a critical question B2B marketers must grapple with in the months ahead. The reason: Google’s Search Generative Experience (SGE) and AI-powered overviews are transforming the way people search—and the way Google delivers answers. Increasingly, Google’s AI is prioritizing on-page answers directly within the Search Engine AI is rewriting the search playbook. Learn how LLMs and AI Overviews impact B2B visibility—and what marketers must do to stay relevant in 2025.
- [Hearts, Minds, and Marketshare: Fueling B2B Growth with B2C Brand Passion](https://www.losasso.com/blog/b2b-marketing/hearts-minds-and-marketshare-fueling-b2b-growth-with-b2c-brand-passion/) - Read the transcript Scott LoSasso (00:00) We have that saying here that you move hearts, minds and market share in that order. And it's never been more true and it's never been more exciting for B2B. music plays Scott LoSasso (00:20) Hey David. David Fabbri (00:21) Hey Scott. Scott LoSasso (00:22) So Discover how B2B marketers can accelerate growth by leveraging B2B branding, storytelling, and influencer tactics.
- [Maximize Your B2B Trade Show Follow-Up | Chicago Marketing Agency](https://www.losasso.com/blog/b2b-marketing/maximize-your-b2b-tradeshow-follow-up-chicago-marketing-agency/) - Maximize Your B2B Trade Show Follow-Up Strategy Trade show success isn’t measured in badge scans—it’s measured in booked meetings, pipeline growth, and closed deals. The real work begins after the booth comes down. Too often, valuable leads go cold due to sluggish, impersonal follow-up or unclear handoff between marketing and sales. That’s a costly miss—especially The real work begins after the booth comes down. Learn how the right B2B trade show follow-up strategy can drive conversions.
- [From Noise to Necessity: Making Your B2B Emails Matter](https://www.losasso.com/blog/b2b-marketing/from-noise-to-necessity-making-your-b2b-emails-matter/)
- [AI in Action: Enhancing B2B Leads and Elevating Expertise](https://www.losasso.com/blog/data-2/ai-in-action-enhancing-b2b-leads-elevating-expertise/) - AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing. Join Scott LoSasso, CEO, and David Fabbri, CSO, as they discuss how AI is revolutionizing B2B marketing, from lead enrichment to custom GPTs for client knowledge bases. Imagine turning every lead into a valuable opportunity—effortlessly. AI’s Learn how AI and custom GPTs are improving lead quality, sales processes and marketing efficiency in the world of B2B.
- [The State of AI in Marketing: Content Strategy](https://www.losasso.com/blog/content-seo/the-state-of-ai-in-marketing-content-strategy/) - Learn how marketers use AI to streamline content strategy, perform competitive analysis, and deliver personalized content faster than ever.
- [Unlock SEO Success: Connections, Complexity, Makeovers](https://www.losasso.com/blog/content-seo/seo-podcast-connection-complexity-makeovers/) - Listen to our newest podcast episode where our agency experts discuss how connections, complexity, and makeovers drive successful SEO.
- [The Ultimate Guide to Finding the Right Agency Partner](https://www.losasso.com/blog/b2b-marketing/guide-finding-the-right-agency-partner/) - [VIDEO] Don't waste time and money on the wrong agency partner. Follow our comprehensive roadmap to ensure a fruitful partnership and maximize your marketing impact.
- [Ask us anything: Email marketing edition [2024]](https://www.losasso.com/blog/b2b-marketing/ask-us-anything-email-marketing-edition/) - What is email automation? How do I nurture my leads? Is there a way to avoid becoming spam? LoSasso answers commonly asked questions about email marketing!
- [Finding hidden value in trade shows](https://www.losasso.com/blog/b2b-marketing/finding-hidden-value-in-trade-shows/) - Here are our five tips for getting the most out of your trade show exhibitions--beyond leads and sales. Find the hidden value in your next trade show experience
- [5 ways to use trade show data to increase attendees and exhibitors](https://www.losasso.com/blog/data-2/how-to-increase-trade-show-visitors-using-data/) - Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.
- [The AI-Ready Brand: Preparing Your Content for the Future](https://www.losasso.com/blog/b2b-marketing/ai-ready-brand-preparing-your-content-for-the-future/) - Learn how to get your brand AI-ready with strategies for integrating AI into content creation, building authentic personas, and enhancing customer engagement.
- [5 reasons you still need branded PPC campaigns](https://www.losasso.com/blog/digital-media/5-reasons-you-still-need-branded-ppc-campaigns/) - Learn how branded PPC ensures your brand stays on top of search results, targets customers instantly, and beats the competition in 2024.
- [The Ultimate Dynamic Duo in Marketing: Creative and Strategy](https://www.losasso.com/blog/creative-services/marketing-dynamic-duo-creative-strategy/) - Listen to our latest podcast episode for an in-depth discussion on the powerful combination of strategy and creativity for marketing success.
- [Supercharge your marketing technology with good old fashioned Customer Focus](https://www.losasso.com/blog/b2b-marketing/supercharge-your-marketing-technology-with-the-guerilla-guide-to-customer-focus/)
- [5 Reasons for a Social Listening Budget](https://www.losasso.com/blog/data-2/5-reasons-for-a-social-listening-budget/) - Social listening is a recently developed concept, and refers to the activity of identifying and measuring data that justifies social media spending.
- [Video marketing: Why you should add live streaming to your content strategy](https://www.losasso.com/blog/social-media/why-add-live-streaming-to-content-strategy/) - Live streaming plays a big role in any content strategy by increasing engagement and building brand trust. Learn a few ideas and best practices to get started.
- [Essential to SEO: Reach, Relevance and ROI](https://www.losasso.com/blog/web-ux/essential-to-seo-reach-relevance-and-roi/) - If you haven’t thought about search engine marketing (SEM) or (SEO) yet, it’s time to jump onboard the search train.
- [Friction kills: how to increase digital marketing conversions by removing roadblocks](https://www.losasso.com/blog/digital-media/friction-kills-how-to-increase-digital-marketing-conversions-by-removing-roadblocks/) - Friction can kill a deal. Read on to avoid the most common examples of digital roadblocks - such as email and website - that lead to fewer conversions.
- [Capitalizing on micro-moments](https://www.losasso.com/blog/digital-media/capitalizing-on-micro-moments/) - Micro-moments: Learn how to tap into this mobile marketing revolution.
- [4 data-driven email strategies (infographic)](https://www.losasso.com/blog/b2b-marketing/4-data-driven-email-strategies-infographic/) - Tired of guessing with your email campaigns? Discover how to use data to create personalized experiences and optimize your email marketing strategy.
- [Less talk, more text: The mobile messaging world as it stands](https://www.losasso.com/blog/digital-media/less-talk-more-text-the-mobile-messaging-world-as-it-stands/) - Learn the differences between SMS, MMS, and RCS messaging and how businesses use these channels to enhance customer engagement and drive marketing success.
- [How to Brief and Inspire Your Creative Team](https://www.losasso.com/blog/creative-services/how-to-brief-and-inspire-your-creative-team/) - Explore the art and science behind successful creative briefs. Get actionable insights on crafting briefs that motivate your team for award-winning results.
- [5 reasons influencer marketing works better in B2B](https://www.losasso.com/blog/digital-media/influencer-marketing-better-in-b2b/) - Think influencer marketing is just for B2C? We share 5 important reasons why you should test a B2B influencer marketing strategy for your brand
- [4 tips to maintain (and ROCK) the role of CMO](https://www.losasso.com/blog/b2b-marketing/4-tips-to-maintain-role-of-cmo/) - The average tenure of today’s CMO is the shortest of any C-suite role. Learn 4 qualities of a great CMO to avoid the pink slip.
- [4 simple ways to combat shrinking consumer attention spans](https://www.losasso.com/blog/web-ux/4-simple-ways-to-combat-shrinking-consumer-attention-spans/) - Decreasing consumer attention spans: Utilize 4 simple techniques to ensure you reach a maximum audience in a minimal timeframe.
- [Design Lingo for Non-Designers](https://www.losasso.com/blog/creative-services/design-lingo-for-non-designers/) - Streamline creative feedback. Find definitions for some of the most common design terms used by graphic designers, art directors and other agency creatives.
- [5 technical SEO plays to keep you ahead of the competition](https://www.losasso.com/blog/content-seo/keeping-seo-in-check/) - Just like practice makes perfect on a playing field, ongoing work makes for better SEO performance. Here’s a suggested foundational SEO schedule:
- [5 ways to increase brand awareness](https://www.losasso.com/blog/digital-media/increase-brand-awareness/) - For your business and numbers to grow, you need to spread to new areas. Here are some ways your marketing attempts won't be wasted on uninterested consumers.
- [Why executive branding is more important than ever](https://www.losasso.com/blog/b2b-marketing/why-executive-branding-is-more-important-than-ever/) - Here’s why executive branding builds invaluable trust among customers, plus four ways to thoughtfully execute your own, executive branding strategy.
- [Future trends for web development and user experience](https://www.losasso.com/blog/web-ux/trends-web-development-user-experience/) - Stay ahead in web design with trends like age-appropriate design and AI chatbots and learn how these innovations are shaping the future of online experiences.
- [LoSasso at B2B Ignite: Keeping your brand house in order](https://www.losasso.com/blog/brand-strategy/video-keeping-your-brand-house-in-order/) - Watch LoSasso’s recorded session from the B2B Ignite USA 2021 Brand and Content track, “Keeping your Brand House in Order.”
- [Recap: Social media lunch & learn series](https://www.losasso.com/blog/demand-gen/recap-social-media-lunch-learn-series/) - Lunch and learn recap: we shared tips to help you stay up to date with the latest social media trends and how to leverage social for your business.
- [Demystifying Marketing Terms](https://www.losasso.com/blog/b2b-marketing/demystifying-marketing-terms/) - Master digital marketing terms with our easy-to-understand guide. Learn key concepts like lead generation, SEM, and more to stay ahead in your marketing efforts.
- [Math: The Inescapable Heart of Social Media Measurement](https://www.losasso.com/blog/data-2/social-media-measurement/) - Measuring social media's value takes many different forms. A recent article from Mashable.com helps the industry quantify and qualify social media marketing.
- [Simple ways to win at SEO](https://www.losasso.com/blog/digital-media/simple-ways-to-win-at-seo/) - General SEO tips to stay ahead of the curve
- [Embracing AI in Marketing: Insights from LoSasso Leaders](https://www.losasso.com/blog/b2b-marketing/embracing-ai-in-marketing-from-our-leaders/) - Want to learn about the possibilities of AI for marketing? Hear insights from our experts on how to use AI to optimize strategies efficiently and effectively.
- [How to Plan, Build & Evaluate Your Martech Stack for Greater Success](https://www.losasso.com/blog/demand-gen/plan-build-evaluate-martech-stack-for-success/) - Learn the key tips to create an effective martech stack that will help you analyze consumer behavior, personalize content, and improve overall performance.
- [24 AI Tools We’re Testing to Enhance Workflows and Boost Performance](https://www.losasso.com/blog/b2b-marketing/ai-tools-to-enhance-workflows-boost-performance/) - Discover the top AI tools we're using at LoSasso to help us amplify our efficiency, push creative boundaries and optimize budgets. Learn more!
- [Using First-Party Data to Drive Impact Throughout the B2B Buyer’s Journey](https://www.losasso.com/blog/digital-media/first-party-data-to-drive-impact-b2b-buyers-journey/) - Discover how using first-party data can help B2B marketers drive impact at every stage of the buyer's journey, from personalization to optimization and beyond.
- [Going Beyond the Click: How Zero-Click Content is Transforming Social](https://www.losasso.com/blog/social-media/zero-click-content-social-media/) - Elevate your social media presence with our insights into zero-click content and learn how to create impactful, no-click content that resonates with your audience.
- [Unlock the Value of Video for B2B marketing](https://www.losasso.com/blog/content-seo/video-for-b2b-marketing/) - Discover the power of video in B2B marketing and learn how video can transform your marketing and engage your target audience more effectively.
- [The Power of Thinking BIG](https://www.losasso.com/blog/b2b-marketing/the-power-of-thinking-big/) - Learn how BIG Planning can help your B2B marketing team deliver quick wins, align with business goals, and drive substantial growth and impact.
- [How to generate ideas [steps + techniques + resources]](https://www.losasso.com/blog/b2b-marketing/5-steps-for-generating-ideas/) - Idea generation is the lifeblood for every marketing organization.
- [3 examples of how B2B brands can leverage emotion and human connection](https://www.losasso.com/blog/b2b-marketing/how-b2b-brands-can-leverage-emotion-and-human-connection-examples/) - Ignite your brand evolution. Check out our success stories to see how you can unleash your brand's potential & connect deeper with audiences.
- [The Ultimate Guide to the Perfect Email Design for Better Results](https://www.losasso.com/blog/web-ux/email-design-for-better-results/) - Looking for ways to improve your email designs? Our comprehensive guide covers everything from the basic structure to advanced tips for driving engagement.
- [The Art of Media Pitching: From Story to Coverage](https://www.losasso.com/blog/b2b-marketing/art-of-media-pitching/) - In our expert guide, discover the secrets to successful B2B and B2C media pitching that will help you secure media coverage and establish your thought leadership.
- [9 Key Reasons Your Content Marketing Strategy Isn't Working (And How to Fix It)](https://www.losasso.com/blog/content-seo/why-content-marketing-strategy-isnt-working-how-to-fix-it/) - Struggling with results? Uncover why your content marketing might not be working and get strategies to overcome these obstacles for improved engagement and success.
- [How to Wrangle Your Valuable Data with a Customer Data Platform](https://www.losasso.com/blog/data-2/valuable-data-with-cdp/) - Take your data to the next. Learn how to maximize personalization, analyze data, and target segments effectively with a customer data platform.
- [How to be a better partner and grow your agency relationship](https://www.losasso.com/blog/b2b-marketing/grow-the-value-of-your-agency-relationship/) - The average client-agency relationship lasts less than three years—but does it have to? Here are some tips on creating a long-lasting partnership with your agency.
- [Creative campaign vs platform: How they benefit B2B brands](https://www.losasso.com/blog/b2b-marketing/creative-campaign-vs-platform-how-benefit-b2b-brands/) - Struggling to choose between a creative campaign or platform? Learn more about how each can benefit your B2B brand's marketing performance and growth.
- [Using personas to create greater social media engagement](https://www.losasso.com/blog/data-2/using-personas-to-create-greater-social-media-engagement/) - Marketers have an important new role for using personas in social media, not to simply broadcast marketing messages but to garner engagement from customers.
- [How to optimize your video content for high impact](https://www.losasso.com/blog/content-seo/5-video-optimization-tips-you-can-start-using-today/) - Want to create online videos that pack a punch? Take a look at our five video marketing tips and tricks that you can start using today.
- [The Trifecta–a winning approach to B2B marketing](https://www.losasso.com/blog/b2b-marketing/winning-approach-b2b-marketing/) - In this short guide, our experts unpack the trifecta in B2B marketing - brand, content and competitors - that brand leaders should aspire to achieve.
- [Marketers in manufacturing—don’t ignore these audience insights](https://www.losasso.com/blog/b2b-marketing/marketers-in-manufacturing-dont-ignore-these-audience-insights/) - insights to marketing with manufacturers.
- [The massive impact of AI and ESG on marketing is here to stay—and it’s fantastic](https://www.losasso.com/blog/b2b-marketing/impact-of-ai-esg-on-marketing/) - AI and environmental, social, and governance factors are having an impact on marketing as we know it. Here's why you should be excited about it.
- [PPC optimization tips: get the most bang for your buck](https://www.losasso.com/blog/digital-media/ppc-optimization-tips/)
- [Influencer marketing: 5 tips to make it authentic](https://www.losasso.com/blog/digital-media/influencer-marketing-5-tips-to-make-it-authentic/) - Ready to dip your toes in the influencer marketing waters? Read our tips to keep in mind when thinking through your strategy.
- [Online Video is Changing Consumer and B2B Marketing](https://www.losasso.com/blog/web-ux/online-video-is-changing-consumer-and-b2b-marketing/)
- [CMOs: It’s time to take your seat at the tech table](https://www.losasso.com/blog/b2b-marketing/cmos-involved-in-decision-making-process-for-technology/) - To rock the role of CMO, marketing leaders need a seat at the tech table. Learn 4 ways CMOs can get more involved in new technology buying decisions.
- [How the job description of CMO is evolving](https://www.losasso.com/blog/b2b-marketing/cmo-job-description-changing/) - The digital age has made the list of CMO responsibilities quite long. Learn 3 skillsets every future CMO needs to be successful. Series Part 1 of 4.
- [The evolving role of CMO: 4 predictions for 2019 and beyond](https://www.losasso.com/blog/b2b-marketing/evolving-cmo-role-2019-predictions/) - To help CMOs continue to succeed, we share our own predictions for how we see the role of CMO evolving through 2019 and beyond [Part 5 of series]
- [Marketing that moves—B2B with the emotion of B2C](https://www.losasso.com/blog/b2b-marketing/b2b-with-the-emotion-of-b2c/)
- [5 Steps to Trade Show Success](https://www.losasso.com/blog/b2b-marketing/5-steps-to-trade-show-success/) - Some team members from LoSasso recently traveled to Indianapolis for the annual CNH Parts & Service Expo to support our client.
- [Summer cleanse: 5 tips for cleaning your data](https://www.losasso.com/blog/b2b-marketing/summer-cleanse-5-tips-for-cleaning-your-data/) - Without data cleansing, your marketing strategy cannot reach its full potential. Read here for LoSasso’s 5 best tips for cleaning your lead database.
- [The 5 New Laws of Content](https://www.losasso.com/blog/content-seo/the-5-new-laws-of-content/) - Content marketing plays an important role in your B2B marketing strategy. With the right content, you can drive you business forward.
- [Webinar recap: Building the business case for B2B brand trackers](https://www.losasso.com/blog/b2b-marketing/webinar-recap-building-business-case-b2b-brand-trackers/) - Explore the power of B2B brand trackers' in our latest webinar. Learn about growth opportunities, C-suite engagement, and brand investment strategies.
- [B2B brand trackers: the secret weapon for securing c-suite investment in branding](https://www.losasso.com/blog/b2b-marketing/b2b-brand-trackers/) - A brand tracker is a powerful tool to help get buy-in and budget for branding efforts from the C-Suite. Here's how to get started.
- [Webinar recap: Where growth meets progress with Scott LoSasso](https://www.losasso.com/blog/b2b-marketing/webinar-recap-where-growth-meets-progress-with-scott-losasso/) - Unlock your B2B brand's higher purpose with our expert webinar insights—humanize marketing, assess brand health & craft resonant stories.
- [The best types of content for B2B success](https://www.losasso.com/blog/demand-gen/types-of-content-for-b2b-success/) - Learn why content is essential for B2B marketing and uncover the different types of content you can use to build your brand, capture leads, and drive sales.
- [Steps to gamify your budget process to beat the competition](https://www.losasso.com/blog/digital-media/gamify-your-budget-process/) - With so many stakeholders, the budgeting process for a company can be overwhelming. But playing the management team game 'Betting on Evolution' can make it easier. Instructions and template included.
- [The digital marketing strategy of America's top trade shows](https://www.losasso.com/blog/digital-media/top-trade-shows-digital-marketing-strategy/) - [INFOGRAPHIC] Trying to attract more visitors to your next trade show? We analyzed the online marketing practices of the top U.S. trade shows & here's what we found:
- [How branding can impact customer experience and vice versa](https://www.losasso.com/blog/b2b-marketing/how-branding-impact-cx-and-vice-versa/) - We share how strong branding creates better customer experiences and three companies doing it right.
- [Position Zero: why you need it to grow your traffic and brand](https://www.losasso.com/blog/content-seo/position-zero-grow-traffic-and-brand/) - Position zero is critical to any successful SEO and content strategy. Here we explain four reasons why marketers should invest in these zero-click searches.
- [How Generation Z could influence your marketing](https://www.losasso.com/blog/digital-media/how-gen-z-could-influence-marketing/) - We share a few things you need to know to prepare, so Gen Z consumer behaviors don’t sneak up on the B2B community like Millennials’ did.
- [These B2C integrated marketing tactics are for B2B too](https://www.losasso.com/blog/digital-media/these-b2c-integrated-marketing-tactics-are-for-b2b-too/)
- [Connected TV: How a B2B and B2C brand found success [Case Study]](https://www.losasso.com/blog/digital-media/connected-tv-how-a-b2b-and-b2c-brand-found-success-case-study/) - Connected TV provide good news for advertisers who will enjoy much more targeted video advertising, as compared to traditional TV ad buys. Here are two success stories we’ve seen firsthand.
- [Connected TV: The most important innovation in B2B media in 20 years](https://www.losasso.com/blog/digital-media/connected-tv-the-most-important-innovation-in-b2b-media-in-20-years/) - With massive shifts in TV delivery, viewer behavior and technology, it's now possible to retarget customers through Connected TV. This shift is allowing B2B advertisers to make TV a viable part of their integrated media mix.
- [Social media spotlight 1: Align business goals with social media goals](https://www.losasso.com/blog/social-media/align-business-goals-social-media-goals/)
- [Consumerization 2.0: The great evolution of the business buyer](https://www.losasso.com/blog/b2b-marketing/consumerization-2-0-the-great-evolution-of-the-business-buyer/) - The continued evolution of the B2B purchasing landscape now requires certain adaptations from B2B marketers. Here’s what to do to keep pace…
- [5 social media advertising myths that are stunting your success](https://www.losasso.com/blog/digital-media/5-social-media-advertising-myths-that-are-stunting-your-success/) - Despite (or perhaps because of) the rise of social media ad spending, misunderstandings and skepticism abound. Here are a few myths that could cost your success.
- [Branding in the age of content marketing](https://www.losasso.com/blog/content-seo/branding-in-the-age-of-content-marketing/) - In this post, learn 3 things great content has in common and examples of brands using their content strategy to build a brand with purpose, depth and humanity.
- [The most important thing written content can accomplish, and how](https://www.losasso.com/blog/b2b-marketing/the-most-important-thing-written-content-can-accomplish-and-how/) - Marketers, take the time to write the right content in the right style and you’ll reap rewards.
- [Metamorphosis: From CMO to CXO](https://www.losasso.com/blog/b2b-marketing/metamorphosis-from-cmo-to-cxo/) - Today’s Chief Marketing Officers are becoming Chief Experience Officers—taking responsibility for the entire, end-to-end customer journey to create compelling, personalized experiences.
- [The future of email automation: A mid-year outlook](https://www.losasso.com/blog/b2b-marketing/the-future-of-email-automation-a-mid-year-outlook/) - 2017 Email Marketing trends and developments—do the experts’ predictions survive the test of time?
- [Effective marketing begins with stakeholder alignment](https://www.losasso.com/blog/b2b-marketing/effective-marketing-stakeholder-alignment/) - Discover how gaining alignment between internal and external stakeholders is key to building a successful marketing strategy!
- [Are B2B organizations ready to reap the benefits of playing the long game?](https://www.losasso.com/blog/b2b-marketing/are-b2b-organizations-ready-to-reap-the-benefits-of-playing-the-long-game/) - Are you sacrificing brand-building for lead generation? Break the cycle with a "Brand to Demand" approach and create a competitive advantage in your market. Learn how.
- [Pragmagic—the key to success in today’s complex marketing landscape (ebook)](https://www.losasso.com/blog/b2b-marketing/new-ebook-pragmagic-the-key-to-success-in-todays-complex-marketing-landscape/)
- [Facts and feelings: the power of brand in complex B2B sales](https://www.losasso.com/blog/b2b-marketing/facts-and-feelings-the-power-of-brand-in-complex-b2b-sales/) - Are you missing an opportunity to shine? Learn why tapping into the power of emotional branding can help B2B marketers in complex sales.
- [The Content Strategist’s Workout Plan (eBook)](https://www.losasso.com/blog/b2b-marketing/the-content-strategists-workout-plan-ebook/) - Get straightforward, actionable content planning, optimization and strategy exercises with this free download: The Content Strategist’s Workout Plan.
- [Tips to maximize engagement while live streaming](https://www.losasso.com/blog/social-media/tips-to-maximize-engagement-while-live-streaming/) - Live streaming can be an incredibly powerful tool to help magnify both your content and your brand, but you must engage your audience.
- [Marketing 101: Why content marketing is important](https://www.losasso.com/blog/content-seo/marketing-101-why-content-marketing-is-important/) - Content is king but why is it important to your business? Learn 6 benefits of content marketing including how it can drive leads and improve your SEO and remarketing efforts.
- [5 reasons why you should invest in SEO](https://www.losasso.com/blog/content-seo/why-invest-in-seo/) - In today's digital age, almost every online experience starts with a search engine. Here are the 5 most important reasons why your team needs to invest in SEO.
- [5 powerful examples of how culture strengthens brand](https://www.losasso.com/blog/b2b-marketing/5-powerful-examples-of-how-culture-strengthens-brand/) - Company culture and brand can't be separate. Understand how your brand benefits when marketing and company culture work together.
- [4 ways to boost your marketing copy](https://www.losasso.com/blog/content-seo/4-ways-to-boost-your-marketing-copy/) - Looking to improve your marketing copy? In this article, we’ll take a look at how to use punctuation and capitalization to your brand’s advantage.
- [How AI and machine learning are driving real results](https://www.losasso.com/blog/digital-media/how-ai-and-machine-learning-are-driving-real-results/) - We're sharing 6 practical examples of how we use artificial intelligence and machine learning to drive marketing results for our clients.
- [4 standards that should set the foundation for your creative](https://www.losasso.com/blog/b2b-marketing/standards-set-foundation-for-creative/) - All great creative campaigns meet at least one (and often several) of four standards. Read on—and check your subjectivity at the door.
- [5 Common challenges marketing leaders face](https://www.losasso.com/blog/b2b-marketing/5-common-challenges-marketing-leaders-face/) - Today’s CMOs and marketing leaders are under more pressure to deliver. We’re sharing five common challenges marketers face and advice on how to overcome them.
- [How to make agency partnerships work: 5 tips for top results](https://www.losasso.com/blog/b2b-marketing/how-to-make-agency-partnerships-work-5-tips-for-top-results/) - All successful partnerships are rooted in the same principles. Learn the 5 best practices for fostering agency partnerships that deliver results and satisfaction.
- [Why you should consider building a social media community for your brand](https://www.losasso.com/blog/b2b-marketing/why-consider-building-a-social-media-community-for-brand/) - Social media platforms are community hubs. Learn why you should consider building a social media community for your brand and tips for building that community.
- [Data 101: Tips For Building the Perfect Database](https://www.losasso.com/blog/data-2/data-101-tips-build-database/) - Database upkeep can get complicated, tedious and get code-heavy fast. This blog post will cover a few basic concepts to help you build the perfect database.
- [The Role of Social Media in B2B Marketing](https://www.losasso.com/blog/social-media/social-media-b2b-marketing/) - The top B2B brands are using social media to grow their business, build relationships and increase leads. Learn how to jumpstart your B2B social media strategy.
- [Our top 5 marketing automation tools](https://www.losasso.com/blog/marketing-automation/top-marketing-automation-tools/) - Automated software has transformed the way we work. Our experts weigh in on factors to help you pick the right marketing automation tool for your business.
- [The ABCs of KPIs](https://www.losasso.com/blog/digital-media/the-abcs-of-kpis/) - Everything about KPIs, from A to Z.
- [Setting your B2B video up for measurement success](https://www.losasso.com/blog/data-2/setting-your-b2b-video-up-for-measurement-success/)
- [6 SEO myths clients should be aware of](https://www.losasso.com/blog/digital-media/6-seo-myths-clients-should-be-aware-of/) - What is SEO? A lot of people have a lot of ideas. Check out our 6 SEO myths to see what it's not.
- [5 tips for marketing automation in the age of COVID-19](https://www.losasso.com/blog/marketing-automation/tips-marketing-automation-in-age-of-covid-19/) - Don’t be robotic during a crisis. But also, don’t panic. Marketing automation in the age of COVID-19 takes nuance and compassion. Here are 5 tips to help.
- [How to build a modern marketing team: 15 tips for success](https://www.losasso.com/blog/b2b-marketing/how-to-build-a-modern-marketing-team-15-tips-for-success/) - If your team was built for traditional marketing approaches, evolving with them is challenging. We share 15 hiring tips for building a rock star marketing team.
- [Website revamp: why it’s important & how it benefits your business](https://www.losasso.com/blog/web-ux/website-revamp-why-important-benefits-business/) - In this post, you'll learn when you should consider redesigning your website and seven benefits of revamping your site sooner rather than later.
- [Benchmark your website for SEO success](https://www.losasso.com/blog/data-2/benchmark-your-website-for-seo-success/) - Outside of killer content, here are 4 more SEO tips
- [Annual planning: set up your team for success](https://www.losasso.com/blog/b2b-marketing/annual-planning-set-up-your-team-for-success/) - Annual planning is your agency's opportunity to compile a wish list of project ideas and showcase expertise in a variety of disciplines.
- [Why video is an important ingredient for SEO](https://www.losasso.com/blog/b2b-marketing/why-video-is-important-for-seo/) - If you’re thinking about incorporating video into your marketing programs or looking for ways to optimize content plans, here’s why to invest in video
- [Breathing Life into Stale Sales Presentations](https://www.losasso.com/blog/b2b-marketing/breathing-life-into-stale-sales-presentations/)
- [The Guerilla Guide to Customer Focus (eBook)](https://www.losasso.com/blog/digital-media/the-guerilla-guide-to-customer-focus-ebook/) - Get our free ebook, The Guerilla Guide to Customer Focus.
- [Tricks of the trade show](https://www.losasso.com/blog/b2b-marketing/tricks-of-the-trade-show-ebook/) - In the business of trade shows, effective marketing is a must. From direct mail pieces and e-mail streams to creative show experiences, the task isn’t for the faint of heart.
- [Fast facts and trends for B2B and high-consideration purchase marketers](https://www.losasso.com/blog/b2b-marketing/fast-facts-and-trends-for-b2b-and-high-consideration-marketers/) - The way consumers discover and connect with brands continues to evolve. B2B and high-consideration product marketers need to stay dialed-in to changes in order to make smart choices about when and how to adjust—and when they should stay the course.
- [FREE eBook: 5 principles to build and nurture a team of marketing superheroes](https://www.losasso.com/blog/b2b-marketing/free-ebook-5-principles-to-build-and-nurture-a-team-of-marketing-superheroes/) - After 30 years and dozens of clients, we’ve seen many different team dynamics. This ebook outlines our proven framework for building a team of modern marketing marvels.
- [FREE eBook: B2B marketing in turbulent times: a playbook](https://www.losasso.com/blog/b2b-marketing/free-ebook-b2b-marketing-in-turbulent-times-a-playbook/) - We’ve had a lot on our mind regarding current events. So we created a five-step playbook (specific to B2B) to help you manage through turbulent times.
- [FREE eBook: The evolution of events in the COVID-19 era ](https://www.losasso.com/blog/b2b-marketing/free-ebook-the-evolution-of-events-in-the-covid-19-era/) - As COVID impacted events, B2B businesses found ways to virtually connect with prospects and customers. Download this eBook to help manage events moving forward.
- [The end of third-party cookies: A blessing in disguise](https://www.losasso.com/blog/digital-media/end-of-third-party-cookies/) - As the use of third-party cookies comes to an end, we explore how this might be a blessing for the marketing industry.
- [How B2B CMOs can approach budget-planning for long-term success [9 Recommendations]](https://www.losasso.com/blog/demand-gen/marketing-agenda/) - Let’s look at some of the most up-to-date thinking around how B2B CMOs can shape their 2023 budget-planning for long-term success and with growth in mind.
- [Manufacturing Industry Moving in the Right Direction?](https://www.losasso.com/blog/b2b-marketing/manufacturing-industry-marketing/) - There are positive signs that the metalworking industry is gaining momentum. Month over month, lead generation activity is promising.
- [Defining Your Social Media Strategy](https://www.losasso.com/blog/digital-media/defining-your-social-media-strategy/) - More and more brands are jumping onto social media sites without asking themselves one simple question: Why?
- [Ways to Improve Your Site's SEO](https://www.losasso.com/blog/digital-media/improving-seo-tips/) - seo-factors You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients. We are not in the camp of “all traffic is good traffic” but rather we believe that driving qualified traffic to our client’s sites through solid search engine optimization is what is important.
- [The Big "Questions": Facebook vs. LinkedIn](https://www.losasso.com/blog/b2b-marketing/the-big-questions-facebook-vs-linkedin/) - The minds at Facebook have delved further into discussions about implementing real-time advertisement solutions based on your status updates and "questions".
- [B2B Basics: Marketing 101](https://www.losasso.com/blog/b2b-marketing/b2b-marketing-basics-101/) - Markets compete through superior exchanges of value. Successful marketers are aware of consumer trends and changing marketing dynamics. Marketers deliver value.
- [Email Marketing Campaigns: Best Practices](https://www.losasso.com/blog/digital-media/email-marketing-campaigns/) - The post describes email marketing best practices to coordinate interactive marketing initiatives across several different channels.
- [Platform Wars: Where to focus your social media strategy?](https://www.losasso.com/blog/digital-media/platform-wars-where-to-focus-your-social-media-strategy/) - The idea of social business is not new for the 21st century, but how to optimize the most effective channel for business is something that constantly evolves.
- [How to develop an effective content calendar in 6 steps](https://www.losasso.com/blog/content-seo/how-to-develop-an-effective-content-calendar-in-6-steps/) - These six steps from Optify’s Marketing Essentials series will help you develop a scheme that consists of “organized, actionable elements,” or an awesome editorial calendar.
- [Creating Content That Delivers Results](https://www.losasso.com/blog/content-seo/creating-content-that-delivers-results/)
- [LinkedIn: The Expert's Path for Killer Content](https://www.losasso.com/blog/social-media/linkedin-the-expert-path-for-killer-content/)
- [Miracle or Migraine? 5 Tips for Marketing Automation Newbies](https://www.losasso.com/blog/digital-media/miracle-or-migraine-5-tips-for-marketing-automation-newbies/) - Marketing automation is a powerful tool, that can cause a lot of headaches if not handled properly. Here are 5 tips to keep new users out of trouble.
- [7 rockin’ brand strategies and tips for Instagram](https://www.losasso.com/blog/social-media/instagram-brand-strategies/) - There are numerous ways brands and companies can leverage Instagram to engage with their customers and increase business.
- [5 tips for choosing a color scheme for your brand](https://www.losasso.com/blog/creative-services/5-tips-for-choosing-a-color-scheme-for-your-brand/) - LoSasso production designer Natalie Lo offers some advice on how to choose the best color scheme for your brand.
- [If these 5 strategies aren’t part of your PPC campaign, they should be](https://www.losasso.com/blog/digital-media/if-these-5-strategies-arent-part-of-your-ppc-campaign-they-should-be/) - Jill Herman, account executive at LoSasso, recommends PPC strategies for success.
- [Making the most of trade shows—for the client and your agency](https://www.losasso.com/blog/b2b-marketing/making-the-most-of-trade-shows-for-the-client-and-your-agency/) - Jessica Wiseman, marketing services coordinator at LoSasso, shares her secrets to success when planning and attending a client trade show — from determining KPIs, to being organized and wearing comfortable shoes.
- [Fix these 5 common SEO mistakes](https://www.losasso.com/blog/web-ux/fix-these-5-common-seo-mistakes/) - Fix these common SEO mistakes and you will be certain to notice improvement in your overall website health and ranking over time.
- [Digital Targeting Optimizer: A grid-based approach to increasing leads and conversions](https://www.losasso.com/blog/digital-media/digital-targeting-optimizer-a-grid-based-approach-to-full-funnel-performance-2/) - David Fabbri, VP Creative and Integrated Strategy, explains the LoSasso Digital Targeting Optimizer, built to maintain balance at all levels of the funnel.
- [4 ways to ensure your content has a better home](https://www.losasso.com/blog/web-ux/4-ways-to-ensure-your-content-has-a-better-home/) - To ensure your content “home bases” are in good working order before embarking on any content program, ask yourself these four important questions.
- [PPC account audit guide](https://www.losasso.com/blog/digital-media/ppc-account-audit-guide/) - LoSasso client onboarding includes a comprehensive PPC account audit. Learn some of the steps we take and download the PPC Account Audit Guide to get started.
- [You CAN afford pay-per-click advertising](https://www.losasso.com/blog/digital-media/you-can-afford-pay-per-click-advertising/) - Even with a limited budget, you can take advantage of the opportunities pay-per-click (PPC) advertising has to offer.
- [Moving users to conversion points with dynamic content](https://www.losasso.com/blog/digital-media/moving-users-to-conversion-points-with-dynamic-content/) - Today, more and more websites are serving up dynamic content, which can help increase user engagement and conversions.
- [How to better partner with your agency: Become a project management guru](https://www.losasso.com/blog/b2b-marketing/how-to-better-partner-with-your-agency-become-a-project-management-guru/) - No matter your industry or position, your job probably involves project management. We have a few tips on how to be a good partner with your agency.
- [3 smart ways to grow your PPC program next year](https://www.losasso.com/blog/digital-media/3-smart-ways-to-grow-your-ppc-program-next-year/) - Budgeting for PPC and SEM can be daunting. Here are 3 ways to plan for smart growth in your digital advertising spend.
- [Tips for onboarding a new agency (after the first toast, of course)](https://www.losasso.com/blog/b2b-marketing/tips-for-onboarding-a-new-agency-after-the-first-toast-of-course/) - Going through an RFP or already selected a new advertising or marketing agency? Here are some general tips on how to best onboard a new marketing partner.
- [Don’t hire Chad. Hire an agency.](https://www.losasso.com/blog/creative-services/dont-hire-chad-hire-an-agency/) - Wondering about the pros and cons of hiring a design agency vs. a freelance designer? Here are the pitfalls of using unproven talent for your design project.
- [Social media questions worth knowing the answer to](https://www.losasso.com/blog/social-media/social-media-questions-worth-knowing-the-answer-to/) - Ask yourself these five questions to stay sharp in social media best practices
- [5 tips for Facebook success](https://www.losasso.com/blog/digital-media/5-tips-for-facebook-success/)
- [Market more effectively by leveraging (and humanizing) big data](https://www.losasso.com/blog/data-2/market-more-effectively-by-leveraging-and-humanizing-big-data/) - Data storytelling: How to transform big data insights into captivating, actionable narratives that help you market more effectively.
- [The art of empathy in modern marketing](https://www.losasso.com/blog/b2b-marketing/the-art-of-empathy-in-marketing/) - Using the habits of highly empathetic people as a guide, discover how marketers can put the needs of clients and prospects front and center.
- [Tips to avoid tone-deaf content across user interfaces](https://www.losasso.com/blog/b2b-marketing/tips-to-avoid-tone-deaf-content-across-user-interfaces/) - Using the appropriate tone in your content can help build a strong emotional bond between your company and your customers.
- [Here's why your Facebook posts don't get traction](https://www.losasso.com/blog/digital-media/heres-why-your-facebook-posts-dont-get-traction/) - An announcement on the Facebook blog claims this move is an effort to help users spend more meaningful time on the site, and says it will prioritize posts that “spark conversations and meaningful interactions between people” using predictive modeling. Here's how it will affect you.
- [For the love of brands](https://www.losasso.com/blog/digital-media/for-the-love-of-brands/) - See the statistics behind consumers' love for certain brands--the who, why and how--to help your company establish a deeper connection with your customers and prospects. See the infographic.
- [Real life events in an online world](https://www.losasso.com/blog/digital-media/real-life-events-online-world/) - You have a live in-person event planned, but a popular (and arguably the most important) way to reach people is through digital initiatives. We’ve got some tips on how to drive attendance through online marketing.
- [How to use corporate social responsibility in a profit-focused world](https://www.losasso.com/blog/b2b-marketing/how-to-corporate-social-responsibility/) - Is your business looking to give back? Discover 5 examples of corporate social responsibility activities you can implement this year.

## Pages

- [Home](https://www.losasso.com/)
- [Services](https://www.losasso.com/services/) - Think of us as a fully-integrated extension of your team. From brand strategy to paid media, review our complete list of services we provide for our clients.
- [Work](https://www.losasso.com/work/) - With a focus on strategy and constant evolution, we help marketers in B2B and high-consideration segments drive growth. Review our recent work and get inspired.
- [Contact](https://www.losasso.com/contact/) - Let’s get to know one another. Fill out our form and we’ll be in touch soon! Phone: 773-271-2100 General email: info@losasso.com
- [Careers](https://www.losasso.com/careers/) - We’re a bunch of curious and creative marketers who are passionate about what we do and who we do it with. View our open positions and apply today.
- [About](https://www.losasso.com/about/) - We believe marketing can do more for us all. Since 1989, we’ve been driven by a passion for progress and accelerating growth for our clients.
- [NAFEM-Video Case study](https://www.losasso.com/work/nafem-video-case-study/) - Discover how LoSasso’s data-driven, multi-channel “Find Your WOW” campaign boosted attendance by 15%, delivered 4.9M ad impressions and inspired 20k+ attendees.
- [Paid search landing page](https://www.losasso.com/paid-search-landing-page/)
- [The Engineering Connection](https://www.losasso.com/work/the-engineering-connection/) - See how LoSasso drives results for industrial brands, connecting with engineers and technical buyers through strategic, data-driven campaigns and content.
- [HitList](https://www.losasso.com/hitlist/)
- [BIG DAISHOWA](https://www.losasso.com/work/big-daishowa/)
- [Xylem’s Smith-Blair RazorLock](https://www.losasso.com/work/xylems-smith-blair-razorlock/) - Wondering how to spark immediate product interest with initial content and teaser materials? Learn how LoSasso drove top-of-mind awareness for a revolutionary product.
- [Automate](https://www.losasso.com/work/automate/) - Automate needed to stand out for those looking to discover automation solutions. Learn how we infused event branding and performance marketing to drive registrations.
- [Connect Hearing Direct Mail](https://www.losasso.com/work/connect-hearing/) - Learn how we improved the performance of a legacy direct mail program by methodically testing offers, formats and creative.
- [Connect Hearing Digital](https://www.losasso.com/work/connect-hearing-digital/) - With a multi-channel digital strategy, we drove down the cost per lead and cost per acqusition for a leading hearing aid care provider. Learn how we did it!
- [Case IH](https://www.losasso.com/work/case-ih/) - How do you shift perception from commodity to value-add? Learn how we achieved this goal by focusing on brand story and education.
- [Jayco RV](https://www.losasso.com/work/jayco-rv/) - Products and services with a long buyer journey require many touch points and nurturing. Learn how we delivered a content program which generated $5.5m in ROI.
- [HEIDENHAIN](https://www.losasso.com/work/heidenhain/)
- [Automate Performance Media](https://www.losasso.com/work/automate-performance-media/) - Read how Automate's annual trade show achieved unprecedented growth through targeted media strategies and learn the power of data in event marketing.
- [ChiArts](https://www.losasso.com/work/chiarts/) - How do you inspire donation giving? Learn how powerful story telling via video helped a Chicago arts school surpass its previous fundraising efforts.
- [Sr. Performance Media Manager, B2B](https://www.losasso.com/careers/sr-performance-media-manager-b2b/)
- [Contact Test](https://www.losasso.com/contact-test/)
- [Account Director](https://www.losasso.com/careers/account-director/)
- [Thank You](https://www.losasso.com/thank-you/)
- [Privacy Policy](https://www.losasso.com/privacy-policy/)
- [Cookie Policy](https://www.losasso.com/cookie-policy/)
- [Sitemap](https://www.losasso.com/sitemap/)

## People

- [David Fabbri](https://www.losasso.com/people/david-fabbri/) - Meet David Fabbri, our Chief Strategy Officer. He is the rarest of creative minds— prioritizing business objectives, geeks out on metrics and checks the ego at the door
- [Stephanie Franke](https://www.losasso.com/people/stephanie-franke-2/)
- [Louise Rasmussen](https://www.losasso.com/people/louise-rasmussen/) - Meet Louise Rasmussen, our Strategic Planning Director. At the heart of her strategic planning philosophy is a relentless search for the core human truth.
- [Jada Cash](https://www.losasso.com/people/jada-cash/) - Meet Jada Cash. As Creative Director at LoSasso, it’s her job to make sure the team delivers creative with impact.
- [Kylie Wasserman](https://www.losasso.com/people/kylie-wasserman/) - Meet Kylie Wasserman, our Creative Director. With years of experience in the fast-paced startup and big-brand agency worlds, it’s no wonder she’s so good at everything.
- [Concetta Palomo](https://www.losasso.com/people/concetta-palomo/) - Meet Concetta Palomo, our Assistant Account Executive. Since graduating, Cetta has gained experience managing digital accounts and creating standout digital assets with her team.
- [Haleigh Fobbe](https://www.losasso.com/people/haleigh-fobbe/) - Meet Haleigh Fobbe, our Senior Account Executive. She takes every marketing challenge head-on, driven by a passion to learn and grow both professionally and personally.
- [Raven Vales](https://www.losasso.com/people/raven-vales/)
- [Billy Peery](https://www.losasso.com/people/billy-peery/)
- [Scott LoSasso](https://www.losasso.com/people/scott-losasso/) - Meet Scott LoSasso, our CEO. Raised in the trenches of this business, Scott spends most of his time away from the day-to-day to focus on our overall agency vision and direction.
- [Mark Hollingsworth](https://www.losasso.com/people/mark-hollingsworth/) - Meet Mark Hollingsworth. As COO at LoSasso, Mark’s unwavering focus on our agency P.A.C.T. steers us all toward a more effective—and happier—workplace.
- [Logan Merz](https://www.losasso.com/people/logan-merz/) - Meet Logan Merz, our Sr. Art Director. And with an eye for detail and a hunger to learn, Logan never shies away from an opportunity to bring a brand to life.
- [Kaloyan Georgiev](https://www.losasso.com/people/kaloyan-georgiev/) - Meet Kaloyan Georgiev, our Paid Social Specialist. Kal has more than 13 years managing performance media and brand campaigns across a digital media landscape.
- [Dylan McIntyre](https://www.losasso.com/people/dylan-mcintyre/) - Meet Dylan McIntyre, our Account Supervisor. Dylan is an insatiable learner. It's no wonder he's excelled in the variety and creativity of marketing,
- [Dilyan Angelov](https://www.losasso.com/people/dilyan-angelov/) - Meet Dilyan Angelov, our Paid Search Specialist. He has over a decade of experience in managing paid and organic search campaigns for B2B and B2C clients.
- [Ann Brennan](https://www.losasso.com/people/ann-brennan/) - Meet Ann Brennan, our Director of HR and Finance. Hardworking and determined to help us grow, she’s a great go-to for making sure our business runs smoothly.
- [Icon 3](https://www.losasso.com/people/icon-3/)
- [Icon 4](https://www.losasso.com/people/icon-4/)
- [Icon 1](https://www.losasso.com/people/icon-1/)

## Categories

- [Media](https://www.losasso.com/blog/category/digital-media/)
- [Website development](https://www.losasso.com/blog/category/web-ux/)
- [Data](https://www.losasso.com/blog/category/data-2/)
- [B2B marketing](https://www.losasso.com/blog/category/b2b-marketing/)
- [Demand Gen](https://www.losasso.com/blog/category/demand-gen/)
- [Social media](https://www.losasso.com/blog/category/social-media/)
- [Content and SEO](https://www.losasso.com/blog/category/content-seo/)
- [Creative services](https://www.losasso.com/blog/category/creative-services/)
- [Brand strategy](https://www.losasso.com/blog/category/brand-strategy/)
- [LoSasso](https://www.losasso.com/blog/category/losasso/)
- [Marketing technology](https://www.losasso.com/blog/category/marketing-tech/)
- [Marketing automation](https://www.losasso.com/blog/category/marketing-automation/)
- [Trade show](https://www.losasso.com/blog/category/trade-show/)

## Tags

- [Losasso](https://www.losasso.com/blog/post_tag/losasso/)
- [Organic Search](https://www.losasso.com/blog/post_tag/organic-search/)
- [Search Engine Optimization](https://www.losasso.com/blog/post_tag/search-engine-optimization/)
- [SEO specialist](https://www.losasso.com/blog/post_tag/seo-specialist/)
- [analytics](https://www.losasso.com/blog/post_tag/analytics/)
- [Online advertising](https://www.losasso.com/blog/post_tag/online-advertising/)
- [Online Marketing](https://www.losasso.com/blog/post_tag/online-marketing/)
- [SEM](https://www.losasso.com/blog/post_tag/sem/)
- [web marketing](https://www.losasso.com/blog/post_tag/web-marketing/)
- [Marketing](https://www.losasso.com/blog/post_tag/marketing/)
- [Social Media](https://www.losasso.com/blog/post_tag/social-media/)
- [Twitter](https://www.losasso.com/blog/post_tag/twitter/)
- [Blog](https://www.losasso.com/blog/post_tag/blog/)
- [marketing strategy](https://www.losasso.com/blog/post_tag/marketing-strategy/)
- [Advertising](https://www.losasso.com/blog/post_tag/advertising/)
- [digital marketing](https://www.losasso.com/blog/post_tag/digital-marketing/)
- [interactive advertising](https://www.losasso.com/blog/post_tag/interactive-advertising/)
- [search engine marketing](https://www.losasso.com/blog/post_tag/search-engine-marketing/)
- [Public Relations](https://www.losasso.com/blog/post_tag/public-relations/)
- [Pay Per Click](https://www.losasso.com/blog/post_tag/pay-per-click/)
- [Facebook](https://www.losasso.com/blog/post_tag/facebook/)
- [content](https://www.losasso.com/blog/post_tag/content/)
- [ppc](https://www.losasso.com/blog/post_tag/ppc/)
- [SEO](https://www.losasso.com/blog/post_tag/seo/)
- [strategy](https://www.losasso.com/blog/post_tag/strategy/)
- [search engines](https://www.losasso.com/blog/post_tag/search-engines/)
- [branding](https://www.losasso.com/blog/post_tag/branding/)
- [marketing basics](https://www.losasso.com/blog/post_tag/marketing-basics/)
- [Google](https://www.losasso.com/blog/post_tag/google/)
- [Internet marketing](https://www.losasso.com/blog/post_tag/internet-marketing/)
- [keywords](https://www.losasso.com/blog/post_tag/keywords/)
- [Interactive Marketing](https://www.losasso.com/blog/post_tag/interactive-marketing/)
- [transparency](https://www.losasso.com/blog/post_tag/transparency/)
- [google adwords](https://www.losasso.com/blog/post_tag/google-adwords/)
- [content marketing](https://www.losasso.com/blog/post_tag/content-marketing/)
- [copywriting](https://www.losasso.com/blog/post_tag/copywriting/)
- [keyword](https://www.losasso.com/blog/post_tag/keyword/)
- [paid search](https://www.losasso.com/blog/post_tag/paid-search/)
- [Writing](https://www.losasso.com/blog/post_tag/writing/)
- [Jamie Turner](https://www.losasso.com/blog/post_tag/jamie-turner/)
- [Mashable](https://www.losasso.com/blog/post_tag/mashable/)
- [Math](https://www.losasso.com/blog/post_tag/math/)
- [monetization](https://www.losasso.com/blog/post_tag/monetization/)
- [Qualitative](https://www.losasso.com/blog/post_tag/qualitative/)
- [Quantitative Metrics](https://www.losasso.com/blog/post_tag/quantitative-metrics/)
- [ROI](https://www.losasso.com/blog/post_tag/roi/)
- [agency](https://www.losasso.com/blog/post_tag/agency/)
- [mobile marketing](https://www.losasso.com/blog/post_tag/mobile-marketing/)
- [brand image](https://www.losasso.com/blog/post_tag/brand-image/)
- [brand messaging](https://www.losasso.com/blog/post_tag/brand-messaging/)
- [Kleenex](https://www.losasso.com/blog/post_tag/kleenex/)
- [email marketing](https://www.losasso.com/blog/post_tag/email-marketing/)
- [trade shows](https://www.losasso.com/blog/post_tag/trade-shows/)
- [QR codes](https://www.losasso.com/blog/post_tag/qr-codes/)
- [LinkedIn](https://www.losasso.com/blog/post_tag/linkedin/)
- [brand management](https://www.losasso.com/blog/post_tag/brand-management/)
- [Brand Week](https://www.losasso.com/blog/post_tag/brand-week/)
- [Curation Nation](https://www.losasso.com/blog/post_tag/curation-nation/)
- [Steven Rosenbaum](https://www.losasso.com/blog/post_tag/steven-rosenbaum/)
- [b2b marketing](https://www.losasso.com/blog/post_tag/b2b-marketing/)
- [b2b](https://www.losasso.com/blog/post_tag/b2b/)
- [business to business](https://www.losasso.com/blog/post_tag/business-to-business/)
- [Consumers](https://www.losasso.com/blog/post_tag/consumers/)
- [Marketers](https://www.losasso.com/blog/post_tag/marketers/)
- [Positioning](https://www.losasso.com/blog/post_tag/positioning/)
- [direct response](https://www.losasso.com/blog/post_tag/direct-response/)
- [delicious](https://www.losasso.com/blog/post_tag/delicious/)
- [wordle](https://www.losasso.com/blog/post_tag/wordle/)
- [mobile](https://www.losasso.com/blog/post_tag/mobile/)
- [longtail keyword](https://www.losasso.com/blog/post_tag/longtail-keyword/)
- [Pinterest](https://www.losasso.com/blog/post_tag/pinterest/)
- [digital strategy](https://www.losasso.com/blog/post_tag/digital-strategy/)
- [losasso digital](https://www.losasso.com/blog/post_tag/losasso-digital/)
- [chick-fil-a](https://www.losasso.com/blog/post_tag/chick-fil-a/)
- [ethics](https://www.losasso.com/blog/post_tag/ethics/)
- [landing page optimization](https://www.losasso.com/blog/post_tag/landing-page-optimization/)
- [page rank](https://www.losasso.com/blog/post_tag/page-rank/)
- [quality score](https://www.losasso.com/blog/post_tag/quality-score/)
- [Social Media Marketing](https://www.losasso.com/blog/post_tag/social-media-marketing/)
- [badvocates](https://www.losasso.com/blog/post_tag/badvocates/)
- [brand page](https://www.losasso.com/blog/post_tag/brand-page/)
- [fans](https://www.losasso.com/blog/post_tag/fans/)
- [terms of service](https://www.losasso.com/blog/post_tag/terms-of-service/)
- [Marketing Insights](https://www.losasso.com/blog/post_tag/marketing-insights/)
- [Measurment](https://www.losasso.com/blog/post_tag/measurment/)
- [Social Listening](https://www.losasso.com/blog/post_tag/social-listening/)
- [CNH](https://www.losasso.com/blog/post_tag/cnh/)
- [team losasso](https://www.losasso.com/blog/post_tag/team-losasso/)
- [tools](https://www.losasso.com/blog/post_tag/tools-2/)
- [Ideas](https://www.losasso.com/blog/post_tag/ideas/)
- [principles](https://www.losasso.com/blog/post_tag/principles/)
- [Paper](https://www.losasso.com/blog/post_tag/paper/)
- [Customer Experience](https://www.losasso.com/blog/post_tag/customer-experience/)
- [customer retention](https://www.losasso.com/blog/post_tag/customer-retention/)
- [digital](https://www.losasso.com/blog/post_tag/digital/)
- [small business](https://www.losasso.com/blog/post_tag/small-business/)
- [Video](https://www.losasso.com/blog/post_tag/video/)
- [BMA14](https://www.losasso.com/blog/post_tag/bma14/)
- [insights](https://www.losasso.com/blog/post_tag/insights/)
- [presentations](https://www.losasso.com/blog/post_tag/presentations/)
- [sales](https://www.losasso.com/blog/post_tag/sales/)
- [Influencer marketing](https://www.losasso.com/blog/post_tag/influencer-marketing/)
- [Marketing Automation](https://www.losasso.com/blog/post_tag/marketing-automation/)
- [tips](https://www.losasso.com/blog/post_tag/tips/)
- [Agency Life](https://www.losasso.com/blog/post_tag/agency-life/)
- [Advertising B2B](https://www.losasso.com/blog/post_tag/advertising-b2b/)
- [Instagram](https://www.losasso.com/blog/post_tag/instagram/)
- [Grammar](https://www.losasso.com/blog/post_tag/grammar/)
- [Style](https://www.losasso.com/blog/post_tag/style/)
- [Infographic](https://www.losasso.com/blog/post_tag/infographic/)
- [Print](https://www.losasso.com/blog/post_tag/print/)
- [Site Search](https://www.losasso.com/blog/post_tag/site-search/)
- [Tracking](https://www.losasso.com/blog/post_tag/tracking/)
- [Brand](https://www.losasso.com/blog/post_tag/brand/)
- [Color](https://www.losasso.com/blog/post_tag/color/)
- [Scheme](https://www.losasso.com/blog/post_tag/scheme/)
- [Client](https://www.losasso.com/blog/post_tag/client/)
- [Trade show](https://www.losasso.com/blog/post_tag/trade-show/)
- [visual marketing](https://www.losasso.com/blog/post_tag/visual-marketing/)
- [kpi](https://www.losasso.com/blog/post_tag/kpi/)
- [micro-moments](https://www.losasso.com/blog/post_tag/micro-moments/)
- [Niche writing](https://www.losasso.com/blog/post_tag/niche-writing/)
- [technology writing](https://www.losasso.com/blog/post_tag/technology-writing/)
- [paid media](https://www.losasso.com/blog/post_tag/paid-media/)
- [love of brands](https://www.losasso.com/blog/post_tag/love-of-brands/)
- [Cheap Marketing Tools](https://www.losasso.com/blog/post_tag/cheap-marketing-tools/)
- [b2b millennials](https://www.losasso.com/blog/post_tag/b2b-millennials/)
- [millennial marketing](https://www.losasso.com/blog/post_tag/millennial-marketing/)
- [Branded PPC campaigns](https://www.losasso.com/blog/post_tag/branded-ppc-campaigns/)
- [Nafem](https://www.losasso.com/blog/post_tag/nafem/)
- [Trade show marketing](https://www.losasso.com/blog/post_tag/trade-show-marketing/)
- [books](https://www.losasso.com/blog/post_tag/books/)
- [marketing books](https://www.losasso.com/blog/post_tag/marketing-books/)
- [podcasts](https://www.losasso.com/blog/post_tag/podcasts/)
- [agency relationships](https://www.losasso.com/blog/post_tag/agency-relationships/)
- [marketing partner](https://www.losasso.com/blog/post_tag/marketing-partner/)

## Department

- [Owners](https://www.losasso.com/blog/department/owners/)
- [Account](https://www.losasso.com/blog/department/account/)
- [Creative](https://www.losasso.com/blog/department/creative/)
- [Digital](https://www.losasso.com/blog/department/digital/)
- [Media](https://www.losasso.com/blog/department/media/)

## Subcategories

- [Read](https://www.losasso.com/blog/subcategory/read/)
- [Watch](https://www.losasso.com/blog/subcategory/watch/)
- [Download](https://www.losasso.com/blog/subcategory/download/)
- [Featured](https://www.losasso.com/blog/subcategory/featured/)