Supercharge your marketing technology with the Guerilla Guide to Customer Focus


The evolution of digital marketing has given companies an abundance of new ways to reach prospects. Unfortunately, if you’re delivering poorly targeted, non-differentiated campaigns, new technology does little good. You must align what you have to offer with what your prospects actually care about, but buy-in and budgets for audience research can be scarce. The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.

You’ll learn how to:

  • Leverage your web analytics and paid search reports
  • Find hidden insights in site search and customer comment forms
  • Mine industry forums for unexpected problems you can solve
  • Get free customer research from industry media partners
  • Release siloed insights from your sales team and distribution channel

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FREE e-book now